Photograph
Fehr Baking Company Truck
| An International L-150 truck owned by the Fehr Baking Company parked in front of Joe's Meat Market. The side of the truck advertises "Fairmade; Fairmade is Good Bread." The original caption reads, "The new L-150 International operated by the Fehr Baking Company of San Antonio is shown in front of a neighborhood store which is one of dozens of similar daily shops. A feature of this truck's special bakery equipment is the 18 stainless steel shelves (9 on each side) which are movable and by a simple jerk, the bread and cake cartons can be made to travel to the rear and thus facilitate quick deliveries. Besides the rear doors there is a door on the right side which leads to a front compartment. L. Ghirst is president of the Fehr Baking Company." |
| Image ID: | 65897 |
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| Creation Date: | 1950 |
| Creator Name: | International Harvester Company |
| City: | San Antonio |
| County: | |
| State: | Texas |
| Collection Name: | International Harvester Company photo albums, circa 1899-1965 |
| Genre: | Photograph |
| Original Format Type: | photographic print, b&w |
| Original Format Number: | MCC MSS 7Z, Album ?, Box 323, Pg. 158 |
| Original Dimensions: | 9.5 x 7.5 inches |
| Plants |
| Billboards |
| Baked products industry |
| Bread |
| Meat industry |
| Outdoor photography |
| Storefronts |
| Stores, Retail |
| Delivery of goods |
| Signs and symbols |
| Transportation |
| This image is issued by the Wisconsin Historical Society. Use of the image requires written permission from the staff of the Collections Division. It may not be sold or redistributed, copied or distributed as a photograph, electronic file, or any other media. The image should not be significantly altered through conventional or electronic means. Images altered beyond standard cropping and resizing require further negotiation with a staff member. The user is responsible for all issues of copyright. Please Credit: Wisconsin Historical Society. |
| Location: | Wisconsin Historical Society Archives, 4th Floor, Madison, Wisconsin |
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