Photograph
Royal Crown Cola Truck
| A man parks an International Model L-160 truck owned by the Royal Crown Cola Company near stacks of empty bottles in crates outdoors at the company factory. Boxes of soda bottles are loaded onto the back of the truck. The original caption reads: "A recent purchase of the Nehi-Royal Crown Bottling Company of El Paso, Texas, is a Model L-160 International equipped with drop-frame chassis and special bottlers' body. It is shown at the company's place of business at 1916 Myrtle Avenue. Its wheelbase is 154 inches. The body was made by the P & R Body Company of El Paso. It is 12 feet long, has four decks, and has a total capacity of 235 cases. The company is a partnership consisting of R.R. Ritter, who is shown in one of the illustrations talking to help, Julian Murrufu; an dhis brother, W.P. Ritter, who heads a similar establishment in Phoenix. The El Paso fleet consists of 12 units and deliveries are made as far as Alamogordo, some 100 miles north. Four routes are maintained in El Paso with an average of 40 stops per route." |
| Image ID: | 65888 |
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| Creation Date: | 1950 |
| Creator Name: | International Harvester Company |
| City: | El Paso |
| County: | |
| State: | Texas |
| Collection Name: | International Harvester Company photo albums, circa 1899-1965 |
| Genre: | Photograph |
| Original Format Type: | photographic print, b&w |
| Original Format Number: | MCC MSS 7Z, Album ?, Box 323, Pg.148 |
| Original Dimensions: | 9.5 x 7.5 inches |
| Beverage industry |
| Bottles |
| Industrial buildings |
| Men |
| Outdoor photography |
| Delivery of goods |
| Signs and symbols |
| Trucks |
| This image is issued by the Wisconsin Historical Society. Use of the image requires written permission from the staff of the Collections Division. It may not be sold or redistributed, copied or distributed as a photograph, electronic file, or any other media. The image should not be significantly altered through conventional or electronic means. Images altered beyond standard cropping and resizing require further negotiation with a staff member. The user is responsible for all issues of copyright. Please Credit: Wisconsin Historical Society. |
| Location: | Wisconsin Historical Society Archives, 4th Floor, Madison, Wisconsin |
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