Four-Color Scout Advertisement | Print | Wisconsin Historical Society

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Four-Color Scout Advertisement

Four-Color Scout Advertisement | Print | Wisconsin Historical Society
Full-page four color advertisement for the International Harvester Scout featuring four color photographs of the Scout in different scenes and the headline: "The Scout: America's New Runabout."
DESCRIPTION
Full-page four color advertisement for the International Harvester Scout featuring four color photographs of the Scout in different scenes and the headline: "The Scout: America's New Runabout."
RECORD DETAILS
Image ID:57909
Creation Date: 1961
Creator Name:International Harvester Company
City:
County:
State:
Collection Name:International Harvester Company corporate archives central file (documented series), 1819-1998
Genre:Print
Original Format Type:prints, photomechanical
Original Format Number:MCC MSS 6Z, File 17506
Original Dimensions:8.75 x 10 inches
ADDITIONAL INFORMATION
The caption beneath the large photograph reads: "Quick-change artist. In minutes you can make the Scout whatever kind of vehicle you want. Weather tight cab top, doors and windows are easy to take off, even the windshield folds down. It's a station wagon, a convertible, a light-duty hauler, a runabout...like having four vehicles for the price of one! Your choice of all-wheel or rear-wheel drive. The Scout has a 100 in. wheel base, is 67 in. high, 68 in. wide."
SUBJECTS
Advertising
Men
Signs and symbols
Automobiles
Trucks
Clothing and dress
Hats
Automobile driving

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Reference Details
Location:Wisconsin Historical Society Archives, 4th Floor, Madison, Wisconsin

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