Book or Pamphlet
"Strides Into the Future"
| International Harvester "Dealer News" article "Strides Into the Future" featuring photographs of new dealerships, recently constructed with the IH red pylons and expansive showrooms ("prototype" dealerships). The caption attached to the images reads: "Everywhere in the land, from coast to coast and border to border, the red pylons, the distinctive showrooms, and the well-equipped service areas of the International Harvester dealer stand as landmarks of product, service, and management distinction." |
| Image ID: | 48268 |
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| Creation Date: | 05 1949 |
| Creator Name: | International Harvester Company |
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| Collection Name: | International Harvester Company magazines and newsletters, 1909-1984 |
| Genre: | Book or Pamphlet |
| Original Format Type: | prints, photomechanical |
| Original Format Number: | M2001-127, Box 19, p.18 |
| Original Dimensions: | 8.5 x 12 inches |
| The article is consistent with other articles referring to International Harvester's move to universalize the style of their dealerships, nationally and internationally, and use innovative design techniques to utilize all the space in the building for the monetary progress of the company and benefit of each location's customers. International Harvester also sought to unify their look to symbolize the progression of the U.S. during and after World War II. |
| Commercial buildings |
| Periodicals |
| Agricultural machinery industry |
| Display of merchandise |
| Storefronts |
| Stores, Retail |
| Agricultural machinery |
| This image is issued by the Wisconsin Historical Society. Use of the image requires written permission from the staff of the Collections Division. It may not be sold or redistributed, copied or distributed as a photograph, electronic file, or any other media. The image should not be significantly altered through conventional or electronic means. Images altered beyond standard cropping and resizing require further negotiation with a staff member. The user is responsible for all issues of copyright. Please Credit: Wisconsin Historical Society. |
| Location: | Wisconsin Historical Society Archives, 4th Floor, Madison, Wisconsin |
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