Magazine or Periodical
"Dealer News" Cover
![International Harvester "Dealer News" edition cover featuring images showing the contruction of several bases of operations ("prototype" dealerships) around the U.S.
The captions attached to the images read: "The majority of International Harvester dealers who have erected new buildings or have remodeled old stores, were principally after one thing - better and larger service and part facilities. It can be stated without fear of contradiction, that those dealers who have developed new Bases of Operatons have at least doubled their capacity for rendering more efficient shop and parts service to their customers. [1] Preparation of the land - J.P. Curry Implement Store, Greensburg, Pennsylvania, Pittsburgh g/I branch. [2] Under way - steel standing: Central Texas Auto and Hardware Company, Bryan, Texas, Houston branch. [3] Taking shape - it won't be long now: William G. Talbot, Cumberland, Wisconsin, Minneapolis g/I branch. [4] Beautiful and efficient - the finished product: Bock Truck and Tractor Company, Trenton, Missouri, Kansas City branch."](http://images.wisconsinhistory.org/700099990487/9999008402-l.jpg "\"Dealer News\" Cover")
| International Harvester "Dealer News" edition cover featuring images showing the contruction of several bases of operations ("prototype" dealerships) around the U.S. The captions attached to the images read: "The majority of International Harvester dealers who have erected new buildings or have remodeled old stores, were principally after one thing - better and larger service and part facilities. It can be stated without fear of contradiction, that those dealers who have developed new Bases of Operatons have at least doubled their capacity for rendering more efficient shop and parts service to their customers. [1] Preparation of the land - J.P. Curry Implement Store, Greensburg, Pennsylvania, Pittsburgh g/I branch. [2] Under way - steel standing: Central Texas Auto and Hardware Company, Bryan, Texas, Houston branch. [3] Taking shape - it won't be long now: William G. Talbot, Cumberland, Wisconsin, Minneapolis g/I branch. [4] Beautiful and efficient - the finished product: Bock Truck and Tractor Company, Trenton, Missouri, Kansas City branch." |
| Image ID: | 48171 |
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| Creation Date: | 04 1948 |
| Creator Name: | International Harvester Company |
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| Collection Name: | International Harvester Company magazines and newsletters, 1909-1984 |
| Genre: | Magazine or Periodical |
| Original Format Type: | prints, photomechanical |
| Original Format Number: | M2001-127, Box 18, p.1 |
| Original Dimensions: | 8.5 x 12 inches |
| The article is consistent with other articles referring to International Harvester's move to universalize the style of their dealerships, nationally and internationally, and use innovative design techniques to utilize all the space in the building for the monetary progress of the company and benefit of each location's customers. International Harvester also sought to unify their look to symbolize the progression of the U.S. during and after World War II. |
| Commercial buildings |
| Periodicals |
| Agricultural machinery industry |
| Storefronts |
| Stores, Retail |
| Outdoor photography |
| This image is issued by the Wisconsin Historical Society. Use of the image requires written permission from the staff of the Collections Division. It may not be sold or redistributed, copied or distributed as a photograph, electronic file, or any other media. The image should not be significantly altered through conventional or electronic means. Images altered beyond standard cropping and resizing require further negotiation with a staff member. The user is responsible for all issues of copyright. Please Credit: Wisconsin Historical Society. |
| Location: | Wisconsin Historical Society Archives, 4th Floor, Madison, Wisconsin |
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