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"Dealer News" Cover | Magazine or Periodical | Wisconsin Historical Society

Magazine or Periodical

"Dealer News" Cover

"Dealer News" Cover | Magazine or Periodical | Wisconsin Historical Society
International Harvester "Dealer News" edition cover featuring images showing the contruction of several bases of operations ("prototype" dealerships) around the U.S.  The captions attached to the images read: " The majority of International Harvester dealers who have erected new buildings or have remodeled old stores, were principally after one thing - better and larger service and part facilities. It can be stated without fear of contradiction, that those dealers who have developed new Bases of Operatons have at least doubled their capacity for rendering more efficient shop and parts service to their customers. [1] Preparation of the land - J.P. Curry Implement Store, Greensburg, Pennsylvania, Pittsburgh g/I branch. [2] Under way - steel standing: Central Texas Auto and Hardware Company, Bryan, Texas, Houston branch. [3] Taking shape - it won't be long now: William G. Talbot, Cumberland, Wisconsin, Minneapolis g/I branch. [4] Beautiful and efficient - the finished product: Bock Truck and Tractor Company, Trenton, Missouri, Kansas City branch."
DESCRIPTION
International Harvester "Dealer News" edition cover featuring images showing the contruction of several bases of operations ("prototype" dealerships) around the U.S. The captions attached to the images read: " The majority of International Harvester dealers who have erected new buildings or have remodeled old stores, were principally after one thing - better and larger service and part facilities. It can be stated without fear of contradiction, that those dealers who have developed new Bases of Operatons have at least doubled their capacity for rendering more efficient shop and parts service to their customers. [1] Preparation of the land - J.P. Curry Implement Store, Greensburg, Pennsylvania, Pittsburgh g/I branch. [2] Under way - steel standing: Central Texas Auto and Hardware Company, Bryan, Texas, Houston branch. [3] Taking shape - it won't be long now: William G. Talbot, Cumberland, Wisconsin, Minneapolis g/I branch. [4] Beautiful and efficient - the finished product: Bock Truck and Tractor Company, Trenton, Missouri, Kansas City branch."
RECORD DETAILS
Image ID:48171
Creation Date: April 1948
Creator Name:International Harvester Company
City:
County:
State:
Collection Name:McCormick - International Harvester
Genre:Magazine or Periodical
Original Format Type:prints, photomechanical
Original Format Number:M2001-127, Box 18, p.1
Original Dimensions:8.5 x 12 inches
ADDITIONAL INFORMATION
The article is consistent with other articles referring to International Harvester's move to universalize the style of their dealerships, nationally and internationally, and use innovative design techniques to utilize all the space in the building for the monetary progress of the company and benefit of each location's customers. International Harvester also sought to unify their look to symbolize the progression of the U.S. during and after World War II.
SUBJECTS
Commercial buildings
Periodicals
Agricultural machinery industry
Storefronts
Stores, Retail
Photography

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Reference Details
Location:Wisconsin Historical Society Archives, 4th Floor, Madison, Wisconsin

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