"International Harvester World: The Red Pylon... Symbol of Postwar Progress" Article Cover | Magazine or Periodical | Wisconsin Historical Society

Magazine or Periodical

"International Harvester World: The Red Pylon... Symbol of Postwar Progress" Article Cover

"International Harvester World: The Red Pylon... Symbol of Postwar Progress" Article Cover | Magazine or Periodical | Wisconsin Historical Society
The "International Harvester World" title page and cover image for the magazine edition and "International Harvester World: The red pylon... symbol of postwar progress" article written by M.E. Nink. (actual article located on pages 14-20). The article's reference to the cover image reads: "The picture... shows the Base of Operations ["prototype" dealership] store of the John Myers Implement Co., Bunkie, Louisiana. It is representative of the 386 IH prototype and 190 modified prototype dealer stores already built in the United States since the model building plan was made available to its dealers by International Harvester less than three years ago."
DESCRIPTION
The "International Harvester World" title page and cover image for the magazine edition and "International Harvester World: The red pylon... symbol of postwar progress" article written by M.E. Nink. (actual article located on pages 14-20). The article's reference to the cover image reads: "The picture... shows the Base of Operations ["prototype" dealership] store of the John Myers Implement Co., Bunkie, Louisiana. It is representative of the 386 IH prototype and 190 modified prototype dealer stores already built in the United States since the model building plan was made available to its dealers by International Harvester less than three years ago."
RECORD DETAILS
Image ID:48043
Creation Date: March 1948
Creator Name:International Harvester Company
City:Bunkie
County:
State:Louisiana
Collection Name:International Harvester Company magazines and newsletters, 1909-1984
Genre:Magazine or Periodical
Original Format Type:prints, photomechanical
Original Format Number:MCC MSS 9Z, Box 9, p.1
Original Dimensions:8.5 x 11.5 inches
ADDITIONAL INFORMATION
The article is consistent with other articles referring to International Harvester's move to universalize the style of their dealerships, nationally and internationally, and use innovative design techniques to utilize all the space in the building for the monetary progress of the company and benefit of each location's customers. International Harvester also sought to unify their look to symbolize the progression of the U.S. during and after World War II.
SUBJECTS
Agricultural implements
Architecture
Periodicals
Photography
Agricultural machinery industry
Stores, Retail

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Reference Details
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