International Truck Advertising Proof | Print | Wisconsin Historical Society

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International Truck Advertising Proof

International Truck Advertising Proof | Print | Wisconsin Historical Society
Advertising proof created by Young and Rubicam for the International Harvester Company. Features color illustrations of International models Rc-160 Cab-Forward, R-160 Stake, R-180 Dump, RM-120 Metro, R-120 Panel, R-110 Pickup, LD-400 Series, LFD-300 Logger, LCD-405 Cab-Over-Engine, R-200 Series, and R-190 Series trucks. Includes the text: "Best in 45 Years, new International Trucks, the most complete line of trucks in America, Built only as International Harvester can build 'em".
DESCRIPTION
Advertising proof created by Young and Rubicam for the International Harvester Company. Features color illustrations of International models Rc-160 Cab-Forward, R-160 Stake, R-180 Dump, RM-120 Metro, R-120 Panel, R-110 Pickup, LD-400 Series, LFD-300 Logger, LCD-405 Cab-Over-Engine, R-200 Series, and R-190 Series trucks. Includes the text: "Best in 45 Years, new International Trucks, the most complete line of trucks in America, Built only as International Harvester can build 'em".
RECORD DETAILS
Image ID:41796
Creation Date: 01 1953
Creator Name:Young and Rubicam
City:
County:
State:
Collection Name:Young and Rubicam motor truck advertising proof books, 1938-1970
Genre:Print
Original Format Type:prints, photomechanical
Original Format Number:MCC MSS 14Z, box 3
Original Dimensions:23 x 15.25 inches
ADDITIONAL INFORMATION
Automotive News, January 26, 1953
SUBJECTS
Automobile industry and trade
Advertising
Trucks

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Reference Details
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