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International Truck Advertising Proof
Advertising proof created by Young and Rubicam for the International Harvester Company. Features color illustrations of International models Rc-160 Cab-Forward, R-160 Stake, R-180 Dump, RM-120 Metro, R-120 Panel, R-110 Pickup, LD-400 Series, LFD-300 Logger, LCD-405 Cab-Over-Engine, R-200 Series, and R-190 Series trucks. Includes the text: "Best in 45 Years, new International Trucks, the most complete line of trucks in America, Built only as International Harvester can build 'em". |
Image ID: | 41796 |
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Creation Date: | 01 1953 |
Creator Name: | Young and Rubicam |
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Collection Name: | Young and Rubicam motor truck advertising proof books, 1938-1970 |
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Original Format Type: | prints, photomechanical |
Original Format Number: | MCC MSS 14Z, box 3 |
Original Dimensions: | 23 x 15.25 inches |
Automotive News, January 26, 1953 |
Automobile industry and trade |
Advertising |
Trucks |
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Location: | Wisconsin Historical Society Archives, 4th Floor, Madison, Wisconsin |
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