Dairy Milk Parade | Postcard | Wisconsin Historical Society

Postcard

Dairy Milk Parade

Dairy Milk Parade | Postcard | Wisconsin Historical Society
Text on front reads: "North Eighth Street, Sheboygan, Wis." There is also a Verifine Food Products logo with the text: "Equal to Any-Better than Many" in the upper right corner. A crowd on the sidewalks and in the street watch a parade of dairy themed floats and vehicles. On the left is the Wisconsin Power and Light Company and the Majestic Theater. On the marquee is "Gary Cooper, The Man from Wyoming". Automobiles are parked at the curb and American flags decorate the light posts.<p>Verifine Food Products were produced by the Sheboygan Dairy products Company, founded in 1911. It was bought by Dean Foods in 1987, then Weyauwega Cheese Company in 2016.</p>
DESCRIPTION
Text on front reads: "North Eighth Street, Sheboygan, Wis." There is also a Verifine Food Products logo with the text: "Equal to Any-Better than Many" in the upper right corner. A crowd on the sidewalks and in the street watch a parade of dairy themed floats and vehicles. On the left is the Wisconsin Power and Light Company and the Majestic Theater. On the marquee is "Gary Cooper, The Man from Wyoming". Automobiles are parked at the curb and American flags decorate the light posts.

Verifine Food Products were produced by the Sheboygan Dairy products Company, founded in 1911. It was bought by Dean Foods in 1987, then Weyauwega Cheese Company in 2016.

RECORD DETAILS
Image ID:149097
Creation Date:circa 1930
Creator Name:Ed. D. Deuss, Publisher, Sheboygan, Wisconsin
City:Sheboygan
County:Sheboygan
State:Wisconsin
Collection Name:Wisconsin postcard collection, circa 1860s?-circa 1990s
Genre:Postcard
Original Format Type:prints, photomechanical
Original Format Number:PH 2744
Original Dimensions:5.5 x 3.5 inches
ADDITIONAL INFORMATION
Divided Back. 1¢ stamp. #12893N. Made in U.S.A. Printed by E.C. Kropp Company. Dated by postcard on Ebay.
SUBJECTS
Horses
Motion picture theaters
Clothing and dress
Hats
Uniforms
Dairy products industry
Central business districts
Cities and towns
Children
Men
Outdoor photography
Women
Flags
Parades
Storefronts
Electric power
Municipal services
Electric signs
Marquees
Signs and signboards
Automobiles
Horse-drawn vehicles
Streets

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Reference Details
Location:Wisconsin Historical Society Archives, 4th Floor, Madison, Wisconsin

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