Steering Wheel of Bob Bender's Cab | Photograph | Wisconsin Historical Society

Photograph

Steering Wheel of Bob Bender's Cab

Steering Wheel of Bob Bender's Cab | Photograph | Wisconsin Historical Society
Interior view of the steering wheel, dash, and foot pedals of Bob Bender's deluxe limousine cab named "Nellie," a black 1956 Cadillac Fleetwood. Flat rate fees are written on the dash above the radio: "$10.00 per hour or 50 cents per mile" and a "25 cent toll gate charge at airport to be paid by the customer" per ordnance #2195. The odometer reads: "99999.960." 

He and Nellie reportedly racked up 250 miles a day on average since 1957, when he purchased the car used; at that time it had 40,000 miles on it. In May 1981, Nellie had 993,000 miles; and in August 1982, it was about 1,003,000. Bender owned the company, "R.L. Bender Deluxe Cab Limousine Service," that ran passengers with an additional fleet of later model taxis between the Dane County Regional Airport and Madison downtown.
DESCRIPTION
Interior view of the steering wheel, dash, and foot pedals of Bob Bender's deluxe limousine cab named "Nellie," a black 1956 Cadillac Fleetwood. Flat rate fees are written on the dash above the radio: "$10.00 per hour or 50 cents per mile" and a "25 cent toll gate charge at airport to be paid by the customer" per ordnance #2195. The odometer reads: "99999.960." He and Nellie reportedly racked up 250 miles a day on average since 1957, when he purchased the car used; at that time it had 40,000 miles on it. In May 1981, Nellie had 993,000 miles; and in August 1982, it was about 1,003,000. Bender owned the company, "R.L. Bender Deluxe Cab Limousine Service," that ran passengers with an additional fleet of later model taxis between the Dane County Regional Airport and Madison downtown.
RECORD DETAILS
Image ID:139859
Creation Date: 1977
Creator Name:Boyum, Sid
City:Madison
County:Dane
State:Wisconsin
Collection Name:Sid Boyum collection, circa 1900-2018 (bulk 1950-1980)
Genre:Photograph
Original Format Type:negative, original
Original Format Number:PH 6986A.416Q
Original Dimensions:5 x 4 inches
ADDITIONAL INFORMATION
This is one of 7 images in the collection. Also see Image IDs: 139853, 139854, 139855, 139857, 139858, and 139859. For a photo of the cab when it turned the million mile mark on the odometer, see Image ID: 121156.
SUBJECTS
Indoor photography
Signs and signboards
Radio
Radios-receivers and reception
Automobiles
Taxicabs
Transportation
Travel

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RIGHTS AND PERMISSIONS
This image is issued by the Wisconsin Historical Society. Use of the image requires written permission from the staff of the Collections Division. It may not be sold or redistributed, copied or distributed as a photograph, electronic file, or any other media. The image should not be significantly altered through conventional or electronic means. Images altered beyond standard cropping and resizing require further negotiation with a staff member. The user is responsible for all issues of copyright. Please Credit: Friends of Sid Boyum, courtesy of the Wisconsin Historical Society.
Reference Details
Location:Wisconsin Historical Society Archives, 4th Floor, Madison, Wisconsin

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