Painting
Wienermobile Airbrush Rendering
About This Image
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| Airbrush rendering of Brooks Stevens' vision for a redesign of the Oscar Mayer promotional wiener vehicle. The view is an elevated, three-quarter view from front left of a man wearing a white coat and a hat sitting in the driver's seat. The Oscar Mayer Company of Madison, Wisconsin created the Wiener Wagon in 1936 to promote their "Yellow Band German Wiener." In 1956, Brooks Stevens Associates, a Milwaukee based industrial design firm, proposed this redesign of the vehicle that Stevens himself claims to have named the "Wienermoble." This design featured molded fiberglass construction and placed the wiener shape onto a bun shaped base. The fiberglass body was to be mounted on a Willys Jeep chassis and drivetrain. Oscar Mayer awarded the project to Stevens in 1958 and a fleet of 6 vehicles were constructed. |
| Image ID: | 135209 |
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| Creation Date: | 02 16 1956 |
| Creator Name: | Brooks Stevens Associates |
| City: | Milwaukee |
| County: | Milwaukee |
| State: | Wisconsin |
| Collection Name: | |
| Genre: | Painting |
| Original Format Type: | drawings |
| Original Format Number: | M2016-042 |
| Original Dimensions: | 33 x 22 inches |
| Accession # 2016-042 |
| Uniforms |
| Advertising |
| Meat industry and trade |
| Men |
| Signs and symbols |
| Engineering |
| Automobiles |
| This image is issued by the Wisconsin Historical Society. Use of the image requires written permission from the staff of the Collections Division. It may not be sold or redistributed, copied or distributed as a photograph, electronic file, or any other media. The image should not be significantly altered through conventional or electronic means. Images altered beyond standard cropping and resizing require further negotiation with a staff member. The user is responsible for all issues of copyright. Please Credit: Wisconsin Historical Society. |
| Location: | Wisconsin Historical Society Archives, 4th Floor, Madison, Wisconsin |
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