International Cudahy Packing Co. Scout | Photograph | Wisconsin Historical Society

Photograph

International Cudahy Packing Co. Scout

International Cudahy Packing Co. Scout | Photograph | Wisconsin Historical Society
International Cudahy Packing Co. Scout. Original caption reads: "Photograph No. MQ-303-- A New International Scout gets into the act with the Cudahy Cowboy, radio and television entertainer. The vehicle was recently purchased by Cudahy Packing Co. to be used in an advertising and sales promotion campaign in the Omaha, Neb., area. It has its own sound system enabling the cowboy to do on-the-spot shows at supermarket parking lots, schools, 'covered wagon' is said to attract a great deal of attention wherever it goes. The driver's compartment is equipped with removable steel top and removable doors, standard on all Scout models. MT-2256. CR-1146-D."
DESCRIPTION
International Cudahy Packing Co. Scout. Original caption reads: "Photograph No. MQ-303-- A New International Scout gets into the act with the Cudahy Cowboy, radio and television entertainer. The vehicle was recently purchased by Cudahy Packing Co. to be used in an advertising and sales promotion campaign in the Omaha, Neb., area. It has its own sound system enabling the cowboy to do on-the-spot shows at supermarket parking lots, schools, 'covered wagon' is said to attract a great deal of attention wherever it goes. The driver's compartment is equipped with removable steel top and removable doors, standard on all Scout models. MT-2256. CR-1146-D."
RECORD DETAILS
Image ID:110207
Creation Date: 01 19 1962
Creator Name:International Harvester Company
City:
County:
State:
Collection Name:International Harvester Company corporate archives central file (documented series), 1819-1998
Genre:Photograph
Original Format Type:photographic print, b&w
Original Format Number:MCC MSS 6Z, 18525
Original Dimensions:10 x 8 inches
SUBJECTS
Sales promotion
Cowboys
Outdoor photography
Trucks
Marketing
Wagons
Sound systems
Guitars
Musicians
Clothing and dress
Costume
Hats
Advertising
Automobile industry and trade
Men
Radio
Stores, Retail
Show windows

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Reference Details
Location:Wisconsin Historical Society Archives, 4th Floor, Madison, Wisconsin

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