Web Manager

Job Description

Type of Employment:               Full-time, Exempt 

Reports to:                               Lead User Experience Designer  

Location:                                 Wisconsin Historical Foundation, Madison, Wisconsin 

                                                Remote work option available, in-person availability as needed 

Who We Are

The Wisconsin Historical Foundation exists to support the Wisconsin Historical Society (WHS) and further their mission of collecting, preserving, and sharing history. As a 501(c)(3) tax exempt organization, the Foundation receives grants and private contributions benefiting the Society, administers the membership program and provides marketing and communications services for the Society.

This role will be expected to uphold the Society’s core values: 

• Embrace a spirit of service. 

• Engage our expertise. 

• Spark enthusiasm. 

• Cultivate inclusion. 

• Exceed expectations. 

• Think big and grow with purpose. 

Position Overview

This position provides management and administration of the WHS web presence, forms, responsible for the project and ongoing management of the maintenance of website editing systems, maintaining SEO best practices, analytics integrations, web content editing, adherence to design standards, This role is part of a fast-paced, inhouse Wisconsin Historical Foundation team that includes marketing, public relations, social media, web and development professionals who work in collaboration to grow awareness of the Wisconsin Historical Society portfolio. The Web Manager will also participate on an internal, cross-functional digital experience team that contains members of both marketing communications and IT.

This position is required to have strong knowledge of serve as the primary business process liaison, subject matter expert, and program lead and manager for the new wisconsinhistory.org Web CMS (Umbraco), WordPress intranet and public sites, and low-code forms and automation solutions such as AccessGov, M365 tools, and Asana. This position is responsible for learning the operation of and training others on the use of the Umbraco, WordPress, and forms programs and applications. This position will work with organization-wide staff, management, service providers, internal Information Systems (IS) support groups, and consultants in the operation and maintenance of IS systems and programs. Other duties include, but are not limited to, development of policies and procedures, ensuring web and digital systems can be tracked to meet performance metrics, auditing, and providing continuous improvement support. The position requires an extensive, comprehensive knowledge of project manager and leadership concepts, and business analysis and improvement concepts, principles, and best practices.

The Web Manager serves as liaison to other department functions and as such, may provide guidance to other staff that participate in website and forms design and maintenance. Further, this position works crossfunctionally on a wide variety of initiatives and programs, including: communications, marketing, design, customer service, research, and strategic planning and reporting. It requires knowledge and expertise in business process analysis, internet information systems, project management, marketing, communication, and graphic/web design. This position may receive day-to-day direction from business areas on approved project and work assignments.

Primary Duties

Strategic Oversight & Digital Planning (35%)

• Establish and maintain an ongoing audit and review schedule to support content governance and a living editorial calendar.
• Monitor ongoing projects to ensure milestones and goals are met, keep stakeholders updated on progress, and provide specialized guidance to project/program teams.
• Serve as project manager, working closely with technical teams and program areas, for routine system maintenance updates, and platform upgrades, ensuring continuity and minimizing downtime.
• Lead the evaluation of web needs and capabilities across WHS, translating program area goals into actionable digital solutions.
• Develop project proposals and schedules, define resource requirements, and identify success factors.
• Provide consultation to internal stakeholders to enhance public and internal digital services.
• Maintain knowledge of evolving web technologies, including mobile optimization, accessibility, and multimedia tools. 
• Coordinate between WHS and vendors or partners during major web initiatives.

Documentation, Training & Governance (25%)

• Develop and implement training and references materials to ensure compliance with all web standards, including but not limited to accessibility, brand, copy guidelines and forms management regulations.
• Support content contributors with training and guidance on forms, tools, templates, and publishing workflows.
• Serve as the product owner for all supported web form tools (ActiveCampaign, Asana, AccessGov, Microsoft Forms) ensuring compliance with forms management policies through routine checks and training.
• Develop and enforce SEO best practices to improve search visibility and user engagement.
• Implement web content review processes, offering audits and recommendations to subject matter experts for improved clarity, accuracy, and access alongside providing opportunities for feedback outside scheduled review periods.
• Administer user permissions and approval levels across digital platforms to maintain system integrity and security.
• Serve as the primary resource for authoring access, governance, and web content publishing support.

Maintenance, Analytics & Updates (25%)

• Serve as the product owner for web edit request platform (Bugherd/Asana) to triage and execute web edit requests on a timely ongoing basis, establishing clear processes and standards for delegating requests to digital experience team and partners.
• Ensure that the technical setup needed for tracking and evaluating website performance is correctly implemented (e.g., Google Analytics tagging, Hotjar), enabling others to analyze user behavior and customer journeys, and suggest opportunities for improvement.
• Work with program areas and content owners to capture basic needs and requirements to enhance or modify, existing websites, including creating automated digital workflows as well as establish new and better tools to fulfill needs.
• Route requests for template customizations or custom content edits through the Digital Experience team for consideration.
• Review and identify forms and related processes that may benefit from transitioning from manual to automated/digital format.
• Perform advanced systems analysis to determine the automation needs of the utilized forms management programs. Independently work with a large number of users and others in the department and enterprise to determine automation needs, systems requirements, and design.

Internal Communications & Visual Support (10%)

• Design and develop internal and external communication materials, including newsletters, service documentation, and intranet content.
• Collaborate on visual layout and user interface considerations for internal and external digital communications.
• Assist with the coordination, planning and building of online event listings.
• Assist with survey design, implementation, and results reporting when assigned.

Other Duties as Assigned (5%)

• Lead or contribute to internal workgroups and improvement initiatives across WHS.
• Participate in collaborative teams and special projects that support digital innovation and service excellence

Knowledge, Skills & Abilities

• This position requires a minimum of an associate's degree in a related field, such as computer science, computer applications, management and information systems, or equivalent experience.
• This position requires a minimum of 1 – 3 years of professional experience.
• Excellent critical thinking skills, attention to detail, communication and customer service skills.
• Highly organized with the ability to prioritize and meet deadlines.
• Demonstrated ability to coordinate across teams and provide leadership on web strategy.
• Experience with project management tools and methodologies.
• Demonstrated ability to coordinate across teams and provide leadership on web strategy.
• Strong understanding of SEO, web 508 accessibility, and digital content governance.
• Familiarity with content management systems (e.g., WordPress, Umbraco, basic HTML/CSS) and digital forms tools, proficiency with the AccessGov Platform a bonus.
• Expertise in the use of internet tools and technologies, including testing and troubleshooting.
• Expertise in Microsoft Office products and web/forms development.
• Knowledge of Google Analytics, Tag Manager, or similar analytics and reporting platforms.
• Knowledge of current and emerging industry standards for Internet and wireless technology uses.
• Knowledge of IT application development methods and technique

Compensation and Benefits

This is a full-time exempt position eligible for the Wisconsin Historical Foundation’s benefits package including health, dental and vision insurance; competitive retirement plan including employer match and generous paid time off and paid holiday policy. The preliminary budgeted compensation for this position is $61,800 - $68,700, and will be dependent upon qualifications and experience, and also includes participation in the Wisconsin Historical Foundation’s annual incentive compensation plan (a board-approved annual bonus program based on team performance and metrics). 

Hybrid Workplace

This position is eligible for hybrid or remote work. The team member is required to attend monthly planning meetings inperson, as well as the occasional staff-wide retreats and gatherings.

How to Apply  

To apply, please send a cover letter and resume to Erika Flaherty at [email protected], or mail them to Wisconsin Historical Foundation, ATTN: Erika Flaherty, 816 State Street, Madison, WI 53706.  

Applications accepted until August 1.

Direct inquiries to Erika Flaherty at [email protected] or 608-261-9590.  

The Wisconsin Historical Foundation, a 501(c)3 non-profit organization, is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.