Art of the Draw: Advertising Posters
from the McCormick-International Harvester Collection
BUSINESS POSTER
Seeing Is Believing
rom the 1840s on, farm implement
makers staged field demonstrations of their products to
generate consumer interest. During the 19th
century, these demonstrations often took the form of
competitions, with two or more companies pitting their
latest models against each other. In the 20th
century, manufacturers began to shy away from
head-to-head matches and host their own events instead.
Photolithograph, 1916
Printed by Harvester Press (Chicago)
for International Harvester Co.
(Chicago)
48" x 30"
WHI 4282
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