Art of the Draw: Advertising Posters
from the McCormick-International Harvester Collection
ICONOGRAPHY POSTER
Industrial Might
n the industrial economy of the
late 19th century, the factory replaced the
mythical goddess figure as the icon of material
abundance. The bird's-eye view of a factory with
billowing smokestacks became a popular symbol of
prosperity and appeared on catalogs, trade cards,
letterhead, advertisements, and posters. This poster
reinforces its message of productivity by showing the
factory going full blast at midnight.
Color Lithograph, ca. 1900
Printed by Gies & Co. (Buffalo)
for McCormick
Harvesting Machine Co. (Chicago)
25" x 50"
WHI 3556