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Property Record

305 E MAIN ST

Historic Name:
C. Reubhausen; Paohlman Shoes;W.F. Brandt & Son Store
Other Name:
Ben Franklin Store
Reference Number:
76455

Property Location

Location (Address)
305 E MAIN ST
County
Jefferson
City/Village
Watertown
Township
Unincorporated community
Town
Range
Direction
Section
Quarter Section
Quarter Quarter Section

Property Features

Year Built
1868
Additions
Survey Date
1986,2020
Historic Use
Architectural Style
Structural System
Wall Material
Cream Brick
Architect
Other Buildings On Site
Demolished
No
Demolished Date
Additional Comments
This building was originally the Reubhausen building. From about 1880 to about 1911, it was the site of the Fred pohlman shoe store. During the 1920s this building became part of the W.F. Brandt and Son department store, as this business expanded its stock. It has remained part of the corner business until today.

This building has some historical interest as the long-time location of the Pohlman shoe store, one of the small shoe stores in the community that maintained one location for a fairly long period of time. It has historical significance, though, as part of the W.F. Brandt and Son store under National Register criterion A. The Brandt store, by the time it took over this part of the building, was a highly successful and large department store. The building still maintains its historical connection with the original Brandt store in that it is part of the business now occupying the old Brandt store.

The building also contributes to the overall development of commerce in the Main Street Commercial Historic District because it has contained retail businesses in it since its date of construction.

A three-bay, two-story cream brick commercial building, the C. Reubhousen building was constructed in 1868 to house his store. Topped by a molded brick cornice ornamented by a row of dentils and vertically divided by applied brick pilasters, the Reubhousen building is further ornamented by projecting round arched brick window hoods that are placed over four over four lights.

Incorporated into the adjacent property at 301-303 Main St. during the recent 1985 remodeling project, the former Reubhousen building's storefront has been remodeled and replaced with large plate glass windows. The exterior surface has been sandblasted.

The C. Reubhousen building is commercial vernacular building characterized by a wide brick cornice and Italianate eyebrow window heads. Although this building is not architecturally significant, the Reubhousen building contributes to the historic architectural character of the proposed Main Street Historic District.
Bibliographic References
(A) Tax Records, City of Watertown, 1860-1910, Area Research Center, Library, University of Wisconsin-Whitewater. (B) Sanborn Insurance Map, City of Watertown, 1909, 1926-37. (C) Watertown Democrat Nov. 18, 1868. (D) Watertown Daily Times March 7, 1985. (E) Watertown City Directories, 1866-1930, Watertown Public Library.

National And State Register Of Historic Places Listings

National/State Register Listing Name
Main Street Commercial Historic District
National Register Listing Date
Jun 02, 1989
State Register Listing Date
Contributing
Yes
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