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Property Record

212/214 E MAIN ST

Historic Name:
Bertram, Cordes and Platz Building
Other Name:
Ray's Shoe Store
Reference Number:
76357

Property Location

Location (Address)
212/214 E MAIN ST
County
Jefferson
City/Village
Watertown
Township
Unincorporated community
Town
Range
Direction
Section
Quarter Section
Quarter Quarter Section

Property Features

Year Built
1862
Additions
1986
Survey Date
1986,2020
Historic Use
Architectural Style
Structural System
Wall Material
Brick
Architect
James Kersbergen
Other Buildings On Site
Demolished
No
Demolished Date
Additional Comments
This double storefront building housed several retail stores. German immigrant Henry Bertram had 212 built for his boot and shoe shop. Later, that business was taken over by Henry Mayer, who operated a shoe store and saloon there. Later Eugene Meyer operated a shoe store at this location and today the double storefront continues to house a shoe store. In the other half of this building, 214 E. Main, a long-time saloon business was located between c. 1885 and prohibition. After prohibition, the business became Schott's Cafe and was located there until at least 1930

This building has some historical interest as the location of several retail businesses. None of the businesses are individually historically significant, but they contribute to the overall development of commerce in the Main Street Commercial historic district.

Originally a cream brick building constructed in 1862 after a fire destroyed the earlier building on the site, this small three-bay commercial building was remodelled in the early 20th century in an early modern style. Exhibiting a simple brick surface, the facade is ornamented by raised brick panels accented by a white diamond shaped tile a features a three-bay rectangular "Chicago style" window on the upper story. Originally built for Henry Bertram to house his shoe and boot store, this store originally had a facade similar to 208, 210, and 214 E. Main Street. A recesed brick bay with an oval window and an entrance door to the upper stories links the facade with the adjacent building (214 E. Main), a historic building also remodeled in an early Modern style.

Recently remodeled in 1986, the storefront featuring a recessed entrance and window aprons is styled in keeping with the historic character of the building. Presently this building is part of a business incorporating the space of 210-212-214 East Main Street.

The Henry Bertram building remodeled under the influence of the 20th century contemporary-early modern style is characterized mainly by decorative brick and tile patterns inset in the flat brick surfaces. Although this building is not architecturally significant, the Bertram building contributes to the historic character of the Main Street District.
Bibliographic References
(A) Tax Records, City of Watertown, 1860-1910, Area Research Center, Library, University of Wisconsin-Whitewater. (B) C. Hugo Jacobi, "Reminiscences of Early Days in Watertown," Watertown Daily Times March 19, 1924. (C) Photograph, Folio, City of Watertown, 1887, Archives, Octagon House, Watertown Historical Society. (D) Watertown Daily Times Sept. 11, 1986. (E) Watertown City Directories, 1866-1930, Watertown Public Library.

National And State Register Of Historic Places Listings

National/State Register Listing Name
Main Street Commercial Historic District
National Register Listing Date
Jun 02, 1989
State Register Listing Date
Contributing
Yes
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Attribution

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