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Publication Information
Physical Description
Collection Information
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W013ZG1
WHi 56353
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Digital Collections
Explore more than 100,000 collection items online through the Society’s digital collections. For over two decades, we’ve been scanning, photographing, and digitizing materials from our collections, creating a rich and growing digital archive that brings history closer to you.
The Wisconsin Historical Society offers an ever-growing digital collection. Digitized materials reflect the full range of items in the collections including photographs, letters, newsletters, films, posters, architectural drawings, menus, and ephemera.
Attribution
For a credit line: Wisconsin Historical Society, Creator, Title, Unique Identifier.
The Unique Identifier can be found at the top or bottom of the page for each item. The name of a downloaded file is NOT the unique identifier.
For bibliographic citations please consult the UW-Madison Libraries Citation Research Guide to ensure compliance with appropriate style guidelines.
Accessing Collections
The vast majority of the items in our collections are not online. The Society owns thousands of archival collections viewable in our Archives reading room. To view and conduct research in our collections, visit us in person.
Inside Berg Sporting Goods Store
September 15, 1944
Three men and one salesman looking at duck decoys and buying shotgun shells inside Berg Sporting Goods Store, 2123 Atwood Avenue.
Wisconsin Felton Sporting Goods Store Window
April 27, 1953
Fishing store window display "Husky Musky" at the Wisconsin Felton Sporting Goods Store.
Baseball Window Display
April 9, 1948
Wisconsin-Felton Sporting Goods, 29 W. Main Street, display window featuring National Baseball Week April 3-10.
Buying Shotgun Shells
August 14, 1944
People lined up in front of Berg Sporting Goods Store, 2123 Atwood Avenue, to buy shotgun shells which were scarce due to World War II. Also shows Modern Furniture Shop, 2119 Atwood Avenue, and Dr...
Buying Shotgun Shells
September 15, 1944
Slightly elevated view of customers standing in line on the sidewalk waiting to purchase shotgun shells at Berg Sporting Goods Store, 2123 Atwood Avenue. Other storefronts pictured include: 2121 At...
Wisconsin Felton Sporting Goods Window Display
March 17, 1947
Wisconsin Felton Sporting Goods window display for 1947 State Basketball Tournament. "Welcome State Tournament Fans."
