click zoom to display a high-res image
Publication Information
Physical Description
Collection Information
Copyright Information
W011Q0Q
WHi 40785
Image
Digital Collections
Explore more than 100,000 collection items online through the Society’s digital collections. For over two decades, we’ve been scanning, photographing, and digitizing materials from our collections, creating a rich and growing digital archive that brings history closer to you.
The Wisconsin Historical Society offers an ever-growing digital collection. Digitized materials reflect the full range of items in the collections including photographs, letters, newsletters, films, posters, architectural drawings, menus, and ephemera.
Attribution
For a credit line: Wisconsin Historical Society, Creator, Title, Unique Identifier.
The Unique Identifier can be found at the top or bottom of the page for each item. The name of a downloaded file is NOT the unique identifier.
For bibliographic citations please consult the UW-Madison Libraries Citation Research Guide to ensure compliance with appropriate style guidelines.
Accessing Collections
The vast majority of the items in our collections are not online. The Society owns thousands of archival collections viewable in our Archives reading room. To view and conduct research in our collections, visit us in person.
Buying Shotgun Shells
August 14, 1944
People lined up in front of Berg Sporting Goods Store, 2123 Atwood Avenue, to buy shotgun shells which were scarce due to World War II. Also shows Modern Furniture Shop, 2119 Atwood Avenue, and Dr...
Buying Shotgun Shells
September 15, 1944
Slightly elevated view of customers standing in line on the sidewalk waiting to purchase shotgun shells at Berg Sporting Goods Store, 2123 Atwood Avenue. Other storefronts pictured include: 2121 At...
Wisconsin Felton Sporting Goods Store Window
April 27, 1953
Fishing store window display "Husky Musky" at the Wisconsin Felton Sporting Goods Store.
Berg's Sporting Goods Window
December 11, 1948
Berg's Sporting Goods window at the corner of 2123 Atwood Avenue and Division Street, featuring Thompson boats and Evinrude motors.
Interior of Store
May 3, 1949
Store interior with two men and two boys looking at baseball bats.
