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Publication Information
Physical Description
Collection Information
Copyright Information
W0129W8
WHi 6999
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Digital Collections
Explore more than 100,000 collection items online through the Society’s digital collections. For over two decades, we’ve been scanning, photographing, and digitizing materials from our collections, creating a rich and growing digital archive that brings history closer to you.
The Wisconsin Historical Society offers an ever-growing digital collection. Digitized materials reflect the full range of items in the collections including photographs, letters, newsletters, films, posters, architectural drawings, menus, and ephemera.
Attribution
For a credit line: Wisconsin Historical Society, Creator, Title, Unique Identifier.
The Unique Identifier can be found at the top or bottom of the page for each item. The name of a downloaded file is NOT the unique identifier.
For bibliographic citations please consult the UW-Madison Libraries Citation Research Guide to ensure compliance with appropriate style guidelines.
Accessing Collections
The vast majority of the items in our collections are not online. The Society owns thousands of archival collections viewable in our Archives reading room. To view and conduct research in our collections, visit us in person.
Car Advertisement
A car advertisement for a 1966 Chevelle on a billboard in a small unidentified Appalachian town.
Marlboro Billboard
April 1973
A Marlboro cigarette billboard advertisement looms over King Street.
Billboard Advertising Empty Stocking Club
December 10, 1965
Drawing attention to a large billboard sign is Edwin Traisman, left, president of McDonald's of Madison, and Vernon Cox of Vivid Outdoor Advertising Company. Words on the signs read: "Eat at McDona...
Wisconsin Billboard
1938
A movable billboard aimed at passing motorists along State Highway 20 in Illinois. It reads "Relax in Wisconsin, Where Friends and Nature Meet." Although tourists traveled to Wisconsin by train d...
Traveling Medicine Wagon
1902
A traveling medicine wagon with saleswomen and vendor selling Westmore's Hair Tonic.
Road Signs
circa 1930 -- 1939
A row of road signs, many of them advertising resorts, at the intersection of Highway 51 and Highway 70 between Minoqua and Woodruff.
