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Publication Information
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Collection Information
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W0129VV
WHi 6998
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Digital Collections
Explore more than 100,000 collection items online through the Society’s digital collections. For over two decades, we’ve been scanning, photographing, and digitizing materials from our collections, creating a rich and growing digital archive that brings history closer to you.
The Wisconsin Historical Society offers an ever-growing digital collection. Digitized materials reflect the full range of items in the collections including photographs, letters, newsletters, films, posters, architectural drawings, menus, and ephemera.
Attribution
For a credit line: Wisconsin Historical Society, Creator, Title, Unique Identifier.
The Unique Identifier can be found at the top or bottom of the page for each item. The name of a downloaded file is NOT the unique identifier.
For bibliographic citations please consult the UW-Madison Libraries Citation Research Guide to ensure compliance with appropriate style guidelines.
Accessing Collections
The vast majority of the items in our collections are not online. The Society owns thousands of archival collections viewable in our Archives reading room. To view and conduct research in our collections, visit us in person.
Marlboro Billboard
April 1973
A Marlboro cigarette billboard advertisement looms over King Street.
McDonald's Billboard
circa 1970-1979
A billboard advertising the opening of a particular McDonald's restaurant. Express highways promoted the emergence of large signs that could be read at a distance by motorists traveling at high speed.
Woman Using Sewing Machine
1955
Woman using a Necchi sewing machine. Advertisements are in the background.
My Mamma Uses Atlas Flour
circa 1900-1909
A little girl with corkscrew curls poses glumly. She wears a bib advertising Atlas Flour.
Cough Syrup Advertisement on a Barn
An advertisement for Norwegian cough syrup painted on the side of a barn near Stoughton on Highway N.
Jingle Jokes for Little Folks
circa 1900-1909
Illustration of a little boy wearing a sailor outfit, holding a glass, and leaning against a fence. It was probably used for advertising Hires Root Beer, as his hat bears the name "Hires."