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Photographs

Silverford's A.I.D. Pharmacy

Image

Silverford's A.I.D. Pharmacy, with proprietor, assistant, customer and mailman standing among numerous retail displays and a McCormick-Deering "four in line" beer cooler.

Date Created:
1938
Creator:
International Harvester Company

Publication Information

Creator
International Harvester Company
Date Created
1938

Physical Description

Format
Image
Dimensions
26 x 21 cm

Collection Information

Call Number
MCC MSS 7Z, Album 430, pg. 74

Copyright Information

Copyright Status
IN COPYRIGHT
Unique ID
W012VS3
Legacy ID
WHi 6578

Image

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Photographs
Silverford's A.I.D. Pharmacy

Silverford's A.I.D. Pharmacy

1938

A cooler sits in Silverford's A.I.D. Pharmacy surrounded by advertisements, seeds, hygiene products, and magazines. A sign above the cooler reads "Our Beer is Always 33 degrees Cold" and lists the ...

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Photographs
Silverford's A.I.D. Pharmacy

Silverford's A.I.D. Pharmacy

1938

A man stands by a cooler with a bottle of Pabst beer in his hand. Bottles and cans of beer are along the wall behind him. On the right is a magazine stand with the magazines Coronet, Esquire, and K...

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Bartender with McCormick-Deering 10 Can Cooler

Bartender with McCormick-Deering 10 Can Cooler

1938

Male bartender at Clyde Cockersham's Bar. The bar was equipped with a McCormick-Deering ten can cooler.

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Reed's Cafe

Reed's Cafe

1937

A woman is standing by a cooler with a beer bottle in her hand at Reed's Cafe near a stove and countertop. Original caption states: "McCormick-Deering 6 can milk cooler owned by D.J. Reed."

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Man with Beer Bottles in Tavern

Man with Beer Bottles in Tavern

1937

A man holds two bottles of beer on top of a cooler. A clock is on the wall with a sign that reads: "No Beer Sold After Midnite." Original caption states: "McCormick-Deering 6 can cooler owned by Ot...

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Wagner Brewing Company Trucks

Wagner Brewing Company Trucks

July 18, 1934

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