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Photographs

Silverford's A.I.D. Pharmacy

Image

A man stands by a cooler with a bottle of Pabst beer in his hand. Bottles and cans of beer are along the wall behind him. On the right is a magazine stand with the magazines Coronet, Esquire, and Ken. Original caption states: "McCormick-Deering 4 in line beer cooler."

Date Created:
1938
Creator:
International Harvester Company

Publication Information

Creator
International Harvester Company
Date Created
1938

Physical Description

Format
Image
Dimensions
24 x 20 cm

Collection Information

Call Number
MCC MSS 7Z, Album 430 page 73

Copyright Information

Copyright Status
IN COPYRIGHT
Rights Holder
Wisconsin Historical Society
Unique ID
W012Y08
Legacy ID
WHi 59605

Image

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Photographs
Silverford's A.I.D. Pharmacy

Silverford's A.I.D. Pharmacy

1938

A cooler sits in Silverford's A.I.D. Pharmacy surrounded by advertisements, seeds, hygiene products, and magazines. A sign above the cooler reads "Our Beer is Always 33 degrees Cold" and lists the ...

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Photographs
Silverford's A.I.D. Pharmacy

Silverford's A.I.D. Pharmacy

1938

Silverford's A.I.D. Pharmacy, with proprietor, assistant, customer and mailman standing among numerous retail displays and a McCormick-Deering "four in line" beer cooler.

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Photographs
Man with Beer Bottles in Tavern

Man with Beer Bottles in Tavern

1937

A man holds two bottles of beer on top of a cooler. A clock is on the wall with a sign that reads: "No Beer Sold After Midnite." Original caption states: "McCormick-Deering 6 can cooler owned by Ot...

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Photographs
Reed's Cafe

Reed's Cafe

1937

A woman is standing by a cooler with a beer bottle in her hand at Reed's Cafe near a stove and countertop. Original caption states: "McCormick-Deering 6 can milk cooler owned by D.J. Reed."

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Photographs
Pepsi-Cola Bottling Plant

Pepsi-Cola Bottling Plant

1938

A McCormick-Deering Cooler installation in a Pepsi-Cola bottling plant. The cooler is mounted on a raised platform.

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Photographs
A.J. Brandehoff

A.J. Brandehoff

1938

Gilbert John Brandehoff is leaning over to open a bottle of Diehl beer with a bottle opener that is mounted on a McCormick-Deering cooler. A woman is standing nearby holding a tray with a bottle of...

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