Wisconsin Historical Society

The Campaign for a New Wisconsin History Museum

New Museum Banner
The time for a new museum

Like us, you believe that history matters. That people appreciate history through the telling of good stories. That our past inspires us, gives meaning to our lives, informs our decisions and is critical to our future.

Thank you for your interest in the exciting plans for a new Wisconsin History Museum – a 21st-century museum that will share history like nothing that exists today.

Project Overview

Since 1846, the Wisconsin Historical Society has been Wisconsin’s place for history and one of the world’s most respected historical institutions.

Limitations of our current museum — located in a former hardware store on Wisconsin’s Capitol Square — prevent us from properly sharing and displaying our state’s stories and world-renowned collections.

The idea of a new history museum has existed for nearly two decades, with support and planning by Governors Tommy Thompson, Jim Doyle and Scott Walker. Thanks to a public-private partnership, now is the time to seize this long-awaited opportunity to transform how history is shared in Wisconsin.

The museum footprint will expand to 100,000 gross square feet, and is estimated to cost $120 million. The State of Wisconsin has committed $70 million to the project if the Society raises $50 million in private donations.

  • GREET 150,000 guests annually in a lively, spacious environment
  • ENGAGE and inspire nearly twice as many students each school year (doubling the current student visitation to more than 50,000 annually)
  • SHOWCASE our state’s world-class collections, and display its largest artifacts
  • UNITE people in all 72 counties in real time with modern distance learning technology
  • ENHANCE local history partnerships by sharing more collections and stories from around our state
  • REVEAL our state’s distinct identity by sharing stories that find common ground across all cultures and ethnicities
  • ILLUMINATE the importance of history in our everyday lives

Preliminary timeline

  • education
  • storytelling
  • local history
  • state-wide impact

The next chapter of our state’s history is being written, and the Wisconsin Historical Society has a rare opportunity to deliver an unforgettable modern history museum to celebrate and honor Wisconsin. To make a new museum a reality, we need you now.

If you want to learn more about why this extraordinary project will transform how history is gathered, shared and experienced across Wisconsin for the next century, contact Julie Lussier, Wisconsin Historical Foundation Director of Development, at 608.261.9587 or julie.lussier@wisconsinhistory.org.

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