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Property Record

16 N CARROLL ST

Historic Name:
Gay Building
Other Name:
Churchill Building; Leonard W. Gay Building
Reference Number:
95294

Property Location

Location (Address)
16 N CARROLL ST
County
Dane
City/Village
Madison
Township
Unincorporated community
Town
Range
Direction
Section
Quarter Section
Quarter Quarter Section

Property Features

Year Built
1915
Additions
Survey Date
1983
Historic Use
Architectural Style
Structural System
Wall Material
Brick
Architect
James R. Law
Other Buildings On Site
Demolished
No
Demolished Date
Additional Comments
Additional Information 2024: Architecture: The Gay Building is a nine-story commercial building located on Madison’s Capitol Square commercial district. It has a rectangular plan with the narrower elevations facing Carroll Street and the rear of the building. The building has a concrete structural frame clad in buff-colored bricks on all elevations. The architectural details of the building are on the main elevation, including vertical piers with simple capitals, spandrals, decorative crests, a ninth story metal cornice with dentils, and decorative sandstone on the first story. The main elevation also has a modern storefront of glass and metal and wood veneer. Openings on the upper floors are regular and are filled with single-light replacement sashes that are paired at the center of the elevation. The interior of the building has a layout of old retail, now office, space on the first floor and a lobby. Upper floors have office suites in a variety of configurations. The first floor lobby has non-historic tile floors and walls with non-historic wood wainscoting. The office space on the first floor has modern finishes, as do the offices in the upper floors. These include dry wall, carpeting, acoustical tile ceilings, and painted wood trim. History: Leonard Gay, a prominent real estate developer in Madison proposed an eight-story building for the Capital Square in 1911. It would be twice as high as anything constructed on the square and, in effect, “Madison’s first skyscraper.” The building immediately caused controversy because John Nolan’s city plan had just been completed and called for only lower height buildings being allowed around the square in deference to the new State Capitol Building being constructed at the time. Pressing forward, Gay hired architects Law and Law, near the beginning of their notable practice, to design the building and had them add an additional story. The building was completed between 1913 and early 1915. Many saw it as an economic boom for Madison, while others criticized its “excessive” height. This dissatisfaction with the height of the building caused a period of discussion and legislation about building heights around the capitol building. The building became a successful office block for real estate companies, doctors, and Dentists. The building remained a successful office building throughout the twentieth century to the present time. Carol Cartwright, 2024 This building was Madison's first "skyscraper." In 1907, Leonard platted the Wingra subdivision, an area containing 400 lots within the original Marston farm. A portion of this subdivision became a part of Forest Hill Cemetery, but currently serves as the Glenway Golf Course. A 'site file' exists for this property. It contains additional information such as correspondence, newspaper clippings, or historical information. It is a public record and may be viewed in person at the Wisconsin Historical Society, Division of Historic Preservation-Public History.
Bibliographic References
Exploring the Dudgeon-Monroe Neighborhood brochure, 1999. Levitan, Stuart D. Madison: The Illustrated Sesquicentennial History, Volume 1, 1856-1931. Madison: University of Wisconsin Press, 2006, p. 189.

National And State Register Of Historic Places Listings

National/State Register Listing Name
Gay Building
National Register Listing Date
May 16, 2025
State Register Listing Date
Feb 21, 2025
Contributing
Permalink
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Attribution

For a credit line: Wisconsin Historical Society, Creator, Title, Unique Identifier. 

The Unique Identifier can be found at the top or bottom of the page for each item. The name of a downloaded file is NOT the unique identifier.

For bibliographic citations please consult the UW-Madison Libraries Citation Research Guide to ensure compliance with appropriate style guidelines.

 

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Some properties have more materials (correspondence, clippings, historical information, etc.) not in the digital record. If a 'Site File' exists, it's noted in the 'Additional Comments' field. Contact us for an appointment to view these materials.

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National or State Regi...
14-16 N Carroll St

14-16 N Carroll St

100011844

Located in Madison, Dane County

View Listing
Press Release
Gay Building Listed in the National Register of Historic Places

Gay Building Listed in the National Register of Historic Places

Thursday, May 22, 2025

The Wisconsin Historical Society announces the listing of the Gay Building in the National Register of Historic Places on May 16, 2025.

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Press Release
Gay Building Listed in the State Register of Historic Places

Gay Building Listed in the State Register of Historic Places

Thursday, March 06, 2025

The Wisconsin Historical Society announces the listing of the Gay Building in Madison (Dane County) on the State Register of Historic Places.

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