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Property Location
Location (Address)
348-354 E MAIN ST
County
Dane
City/Village
Stoughton
Township
Unincorporated community
Town
Range
Direction
Section
Quarter Section
Quarter Quarter Section
Property Features
Year Built
1898
Additions
Survey Date
1990,2013,2019
Historic Use
Architectural Style
Structural System
Wall Material
Brick
Architect
Other Buildings On Site
Demolished
No
Demolished Date
Additional Comments
A 'site file' exists for this property. (Main Street Historic District) It contains additional information such as correspondence, newspaper clippings, or historical information. It is a public record and may be viewed in person at the Wisconsin Historical Society, Division of Historic Preservation-Public History.
Another map code for this building is DA 40/11, found on the DOT Stoughton map.
Architectural Description:
334-364 East Main Street is a commercial vernacular building with Italianate detailing. Rising two stories in height and expanding to three bays in width, it is the largest building on the block. The pressed metal cornice has dentils, panels, and brackets in an elaborate profile. Beneath it on the second story of the main (south) elevation is a unique fenestration pattern. Two tripartite windows, each of which is compressed within a round arch, contain Queen Anne influenced, multi-paned, fixed sash transom lights. Nestled between the large flanking windows are two smaller windows, each also within a round arch. Polychromatic brick vousoirs make up the arches - the larger ones of which have red vousoirs, and the smaller ones of which have alternating red and cream brick vousoirs. Although the ground floor was altered, the general shape of the first story appears to have remained intact. Centered doors provide access to the first floor commercial space, while an off-centered door accesses the second floor. The building was constructed between 1892 and 1898 [B], and is in good condition.
Architectural Significance:
This property is a contributing feature of the Main Street Historic District under Criterion C of the National Register. Its scale and materials contribute to the understanding of commercial architecture in Stoughton from the 1880s through 1940.
Historical Background:
The first building on this site was built between 1884 and 1887. [B]. It was a wood frame building and was on the site until between 1892 and 1898, at which time a brick veneer front, iron veneer rear, two section building was constructed. The building contained a photography studio, a YMCA and offices. [B]. In 1904 a Women's Christian Temperance Union (WCTU) and a photography studio occupied the first floor. [B]. In 1912 the building functioned as a hardware store, located on the first floor, and as a photography studio, located on the second floor. [B]. F. O. Phillips was the proprietor of the hardware store from 1915 to 1928. [A, B, C].
Historical Significance:
This property is significant under Criterion A as an example of the Goods and Services element of the Commerce Theme for Stoughton and is a contributing resource in the Main Street Historic District.
August 2013: signage removed; no other visible changes
August 2019: Appearance unchanged.
Another map code for this building is DA 40/11, found on the DOT Stoughton map.
Architectural Description:
334-364 East Main Street is a commercial vernacular building with Italianate detailing. Rising two stories in height and expanding to three bays in width, it is the largest building on the block. The pressed metal cornice has dentils, panels, and brackets in an elaborate profile. Beneath it on the second story of the main (south) elevation is a unique fenestration pattern. Two tripartite windows, each of which is compressed within a round arch, contain Queen Anne influenced, multi-paned, fixed sash transom lights. Nestled between the large flanking windows are two smaller windows, each also within a round arch. Polychromatic brick vousoirs make up the arches - the larger ones of which have red vousoirs, and the smaller ones of which have alternating red and cream brick vousoirs. Although the ground floor was altered, the general shape of the first story appears to have remained intact. Centered doors provide access to the first floor commercial space, while an off-centered door accesses the second floor. The building was constructed between 1892 and 1898 [B], and is in good condition.
Architectural Significance:
This property is a contributing feature of the Main Street Historic District under Criterion C of the National Register. Its scale and materials contribute to the understanding of commercial architecture in Stoughton from the 1880s through 1940.
Historical Background:
The first building on this site was built between 1884 and 1887. [B]. It was a wood frame building and was on the site until between 1892 and 1898, at which time a brick veneer front, iron veneer rear, two section building was constructed. The building contained a photography studio, a YMCA and offices. [B]. In 1904 a Women's Christian Temperance Union (WCTU) and a photography studio occupied the first floor. [B]. In 1912 the building functioned as a hardware store, located on the first floor, and as a photography studio, located on the second floor. [B]. F. O. Phillips was the proprietor of the hardware store from 1915 to 1928. [A, B, C].
Historical Significance:
This property is significant under Criterion A as an example of the Goods and Services element of the Commerce Theme for Stoughton and is a contributing resource in the Main Street Historic District.
August 2013: signage removed; no other visible changes
August 2019: Appearance unchanged.
Bibliographic References
A. "Farrell-McCoy Directory Co. Stoughton Directory 1915-1916. Rockford, Illinois: Rockford Printing Co., 1915.
B. Sanborn-Perris Insurance Maps: 1884, 1887, 1889, 1892, 1904, 1912, 1926, 1926-43.
C. W. H. Lightfoot Co.'s Dane County, Wis., Directory 1928-29. Peoria, Illinois: W. H. Lightfoot Co., 1928.
D. Rebecca Sample Bernstein for the City of Stoughton Landmarks Commission and Downtown Revitalization Association, Historic Main Street: An Architectural & Historical Guide to Downtown Stoughton, 1991.
National And State Register Of Historic Places Listings
National/State Register Listing Name
Main Street Commercial Historic District (Boundary Increase)
National Register Listing Date
May 12, 1994
State Register Listing Date
Apr 23, 1993
Contributing
Yes
Architecture & History Inventory
The Wisconsin Architecture and History Inventory (AHI) is a digital source of information on historic buildings, structures, and objects that have been surveyed by the State Historic Preservation Office in Wisconsin. Each property has a digital record providing basic information about the property and images.
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Questions?
Wondering about if your property is eligible or notice some information on this property needs to be updated, reach out today!
Email UsAttribution
For a credit line: Wisconsin Historical Society, Creator, Title, Unique Identifier.
The Unique Identifier can be found at the top or bottom of the page for each item. The name of a downloaded file is NOT the unique identifier.
For bibliographic citations please consult the UW-Madison Libraries Citation Research Guide to ensure compliance with appropriate style guidelines.
Access Property Records
Some properties have more materials (correspondence, clippings, historical information, etc.) not in the digital record. If a 'Site File' exists, it's noted in the 'Additional Comments' field. Contact us for an appointment to view these materials.
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