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The 1927-29 building, which fronts on Washington street, follows the same design pattern but is done in brick rather than painted concrete. It is a much larger building at seven stories in in height and running across the entire block of Washington Street between 15th and 16th streets. This latter building is much less colorful than its neighbor, but the subdued brick tones add a sense of quality to the otherwise standard industrial configuration.
The Mirror Company has roots going back to 1895 when the Aluminum Manufacturing Company was incorporated in Two Rivers by Joseph Koenig, a German immigtant. In 1898, Henry Vits, a Manitowoc tanner and political leader opened the Manitowoc Novelty Company to manufacture goods from aluminum newly introduced to the world at the Chicago World's Fair of 1893.
These two companies were combined with the New Jersey Aluminum Company in 1909 as the Aluminum Goods Manufacturing Company. George Vits became President in 1912 and the company began manufacturing cookware in 1913. The move into cookware production spurred corporate greowth.
The company continued to grow manufacturing canteens and other miliatary utensils during World War I. In 1919 an expansion program began which resulted in the 1920 building at the Manitowoc plant. In 1917, the MIRRO brand was created and the company began to market nationally. The 1927-29 plant was built at the height of the 1920s boom. Although slowed by the Drpression, the company continued its growth in the 1940s and 1950s and continues in a healthy mode to the present.
The Aluminum Manufacturing Company plant is considered historically significant to the community for its role in the twentieth century industrial development of Manitowoc. As Mirro Aluminum, the company has developed national markets and has the country from its formation in 1972, the "World's Largest Manufacturer of Aluminum Cooking Utensils..."
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2402 Franklin St
16000475
Located in Manitowoc, Manitowoc County
Manitowoc Aluminum Novelty Company
1899
View across Franklin Street of the Manitowoc Aluminum Novelty Company on the southwest corner of S. 15th and Franklin Streets. This very first picture of the plant, which is facing the north and we...
Aluminum Goods Manufacturing Company
July 1936
View down street towards two buildings in the background that are part of the Aluminum Goods Manufacturing Company, makers of Mirro cookware. The buildings are identified by signage on two rooftop ...


