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Property Record

770 MAIN ST

Historic Name:
Metropolitan Block
Other Name:
LANDMARK CENTER
Reference Number:
50997

Property Location

Location (Address)
770 MAIN ST
County
Walworth
City/Village
Lake Geneva
Township
Unincorporated community
Town
Range
Direction
Section
Quarter Section
Quarter Quarter Section

Property Features

Year Built
1874
Additions
1986
Survey Date
1985
Historic Use
Architectural Style
Structural System
Wall Material
Cream Brick
Architect
Wlb Jenney
Other Buildings On Site
Demolished
No
Demolished Date
Additional Comments
A 'site file' exists for this property. It contains additional information such as correspondence, newspaper clippings, or historical information. It is a public record and may be viewed in person at the Wisconsin Historical Society, State Historic Preservation Office. Prominent Chicago architect William Jenney designed the Metropolitan Block with understated elegance. Jenney is best known for his innovative structural systems for tall buildings; indeed, some call him the "father of the American skyscraper." However, the Metropolitan Block predates that work and employs the then-common masonry load-bearing wall. He designed the building in a sophisticated variation on the Italianate theme, using cream brick. By wrapping the building in belt courses, Jenney divided it horizontally into four distinctive segments. Above the altered storefront level, windows are set into segmental-arched openings and linked together by brick string courses composed of dog-toothed soldiers. A wide, elaborate cornice at the third floor incorporates multiple layers of ornamental brickwork. The extremely tall windows on the second story flood the meeting hall inside with sunlight. Their height reflects Jenney's interest in maximizing natural lighting, which eventually led to his development of skeletal framing methods. This was also the site of Hotel Clair, Curtis Drug Store, Geneva Lake Herald, a public hall and a harness shop. - A Walking Tour of Olde Lake Geneva Towne, The Lake Geneva Plaque and Walking Tour Commission, 1993.
Bibliographic References
GENEVA LAKE HERALD 10/31/1874. JANESVILLE GAZETTE 1/24/1995. Interview with Alice Hackett, May 1985. Lundahl, Eva Seymour, "Main Street, Lake Geneva" 1976, p.29. A Walking Tour of Olde Lake Geneva Towne by the Lake Geneva Plaque and Walking Tour Commission, Spring 1993. Buildings of Wisconsin manuscript. A Walking Tour of Lake Geneva, WI, Lake Geneva Historic Preservation Commission, 2015.

National And State Register Of Historic Places Listings

National/State Register Listing Name
Metropolitan Block
National Register Listing Date
Apr 19, 1990
State Register Listing Date
Feb 20, 1990
Contributing
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Architecture & History Inventory

The Wisconsin Architecture and History Inventory (AHI) is a digital source of information on historic buildings, structures, and objects that have been surveyed by the State Historic Preservation Office in Wisconsin. Each property has a digital record providing basic information about the property and images.

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Attribution

For a credit line: Wisconsin Historical Society, Creator, Title, Unique Identifier. 

The Unique Identifier can be found at the top or bottom of the page for each item. The name of a downloaded file is NOT the unique identifier.

For bibliographic citations please consult the UW-Madison Libraries Citation Research Guide to ensure compliance with appropriate style guidelines.

 

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