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Property Record

1111 3rd St S

Historic Name:
Gambrinus
Other Name:
Reference Number:
31332

Property Location

Location (Address)
1111 3rd St S
County
La Crosse
City/Village
La Crosse
Township
Unincorporated community
Town
Range
Direction
Section
Quarter Section
Quarter Quarter Section

Property Features

Year Built
1939
Additions
Survey Date
1996,2017,2025
Historic Use
Architectural Style
Structural System
Wall Material
Architect
Other Buildings On Site
Demolished
No
Demolished Date
Additional Comments
Photo code #1: SOS!-8/6-8 See SOS! files at National Museum of American Art in Washington, D.C. for more information. 2017 UPDATE - WAS REMOVED FOR ABOUT A YEAR FOR REPAIRS 2021 UPDATE - STATUE REPAIRED AND REINSTALLED IN PLACE. 2025; 15 feet tall; concrete; painted; located outside of the Heilemann Brew House. Heilemann Brewing Company purchased the Gambrinus statue in 1939 for $100 from a closed brewery in New Orleans. The statue was brought to La Crosse in pieces, and local artist Eivind Forseth conducted extensive research to decide what colors to paint the statue. Gambrinus wears a royal purple tunic, blue undershirt and stockings, a red cape trimmed in ermine fur, and a golden crown. His left foot is poised on a golden keg, while his right hand holds aloft a golden cup.
Bibliographic References
Tracy Meisner and Terri Waldron, “Heileman’s History,” University of Wisconsin-La Crosse Murphy Library Digital Collections, 1982. “Gambrinus Greets Visitors, Residents For Over 24 Years,” La Crosse Tribune, December 28, 1963, 15, Newspaper Archives.

National And State Register Of Historic Places Listings

National/State Register Listing Name
Not Listed
National Register Listing Date
State Register Listing Date
Contributing
Unique ID
HI31332

Architecture & History Inventory

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Attribution

For a credit line: Wisconsin Historical Society, Creator, Title, Unique Identifier. 

The Unique Identifier can be found at the top or bottom of the page for each item. The name of a downloaded file is NOT the unique identifier.

For bibliographic citations please consult the UW-Madison Libraries Citation Research Guide to ensure compliance with appropriate style guidelines.

 

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