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National or State Registers Record

828 N Broadway

Historic Name:
Underwriters Exchange Building
Reference Number:
100008986
Property Location:
828 N Broadway
County:
Milwaukee
City/Village:
Milwaukee
Township:

Summary

The Underwriters Exchange Building is notable for its association with the development of insurance exchange buildings during the early twentieth century. Built in 1924, the Underwriters Exchange Building was part of a national trend that saw insurance exchange buildings constructed in Chicago, Illinois (1912), San Francisco, California (1913), Des Moines, Iowa (1923), and Boston, Massachusetts (1923). An additional example in Sioux City, Iowa was prominently rebranded, “Insurance Exchange Building” in the late 1920s approximately a decade following its construction. The development of insurance exchange buildings involved creating a center for insurance activity by housing a number of insurance firm offices in a single building. The earliest of these examples, the Insurance Exchange Building in Chicago, was characterized as reflective of the movement to effectively segregate business interests – in this case, those of the insurance industry – by bringing together the offices of all the insurance companies of America and Europe then represented in that city into a single building. The Underwriters Exchange Building was similarly purpose-built in response to the insurance industry desire for a building in which insurance firms could be centered. Evidence of this desire was seen in the immediate response by the city’s insurance concerns to establish their offices in this new “community center for insurance men.” Prior to its completion, more than forty Milwaukee insurance firms, most representing national organizations, had leased offices within the building. The Underwriters Exchange Building would continue to serve as a center of insurance activity into the 1950s. By the 1960s, the number of insurance office tenants had decreased and the name of the building was ultimately changed to the “Association of Commerce Building;” identifying it with its largest tenant at that time, the Metropolitan Milwaukee Association of Commerce. The building continues to retain many of its original finishes and features including its wood flooring, terrazzo flooring, mail chute, ornamental plaster crown molding within the building lobby and marble stairs adjoining the lobby.

Property Details

Criteria
Event
Area Of Significance
Commerce
Period of Significance
1924-1966
Architectural Style
Gothic Revival
Architect
Rosman & Wierdsma
Resource Type
Building
Historic Use
Business

Resources Within The Property

Contributing Buildings
1
Contributing Sites
0
Contributing Structures
0
Contributing Objects
0
Non-Contributing Buildings
0
Non-Contributing Sites
0
Non-Contributing Structures
0
Non-Contributing Objects
0

Designations

Listed in the State Register
Feb 24, 2023
Listed in the National Register
May 10, 2023
Milwaukee
County
Milwaukee
Community
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State & National Registers of Historic Places

The State Register and National Register recognize buildings, sites, districts, structures, and objects that are significant in national, state, or local history. The State Historic Preservation Office in conjunction with the National Park Service maintains the list for Wisconsin and makes the data available to the public for research and education.

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Attribution

For a credit line: Wisconsin Historical Society, Creator, Title, Unique Identifier. 

The Unique Identifier can be found at the top or bottom of the page for each item. The name of a downloaded file is NOT the unique identifier.

For bibliographic citations please consult the UW-Madison Libraries Citation Research Guide to ensure compliance with appropriate style guidelines.

 

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Press Release
Aid Association for Lutherans Building Listed in the National Register of Historic Places

Aid Association for Lutherans Building Listed in the National Register of Historic Places

Wednesday, November 20, 2024

The Wisconsin Historical Society announces the listing of the Aid Association for Lutherans (AAL) Building in the National Register of Historic Places on November 4, 2024.

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