click zoom to display a high-res image
Publication Information
Physical Description
Collection Information
Copyright Information
W013OZ5
WHi 45928
Image
Digital Collections
Explore more than 100,000 collection items online through the Society’s digital collections. For over two decades, we’ve been scanning, photographing, and digitizing materials from our collections, creating a rich and growing digital archive that brings history closer to you.
The Wisconsin Historical Society offers an ever-growing digital collection. Digitized materials reflect the full range of items in the collections including photographs, letters, newsletters, films, posters, architectural drawings, menus, and ephemera.
Attribution
For a credit line: Wisconsin Historical Society, Creator, Title, Unique Identifier.
The Unique Identifier can be found at the top or bottom of the page for each item. The name of a downloaded file is NOT the unique identifier.
For bibliographic citations please consult the UW-Madison Libraries Citation Research Guide to ensure compliance with appropriate style guidelines.
Accessing Collections
The vast majority of the items in our collections are not online. The Society owns thousands of archival collections viewable in our Archives reading room. To view and conduct research in our collections, visit us in person.
Pure Oil Company Service Sation
1937
Exterior view of the Pure Oil Service Station at the corner of 4th and Cass taken prior to 1937 renovation.
La Crosse Service Station
2008
The 400 Cass Street gas station was first constructed in 1928 and later became a Pure Oil station, when it was reopened by Henry Ott, in 1937.
Bill & Jim's Service Station
December 4, 1967
Bill and Jim Mahoney's Pure Oil Service Station located on Main Street (STH 13) in Wisconsin Rapids.
Waupaca Service Station
2008
Gray Czeskleba ran a hardware store at 206 West Fulton Street in Waupaca before turning exclusively to gasoline and oil distribution in 1925.