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W013K67
WHi 40423
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Digital Collections
Explore more than 100,000 collection items online through the Society’s digital collections. For over two decades, we’ve been scanning, photographing, and digitizing materials from our collections, creating a rich and growing digital archive that brings history closer to you.
The Wisconsin Historical Society offers an ever-growing digital collection. Digitized materials reflect the full range of items in the collections including photographs, letters, newsletters, films, posters, architectural drawings, menus, and ephemera.
Attribution
For a credit line: Wisconsin Historical Society, Creator, Title, Unique Identifier.
The Unique Identifier can be found at the top or bottom of the page for each item. The name of a downloaded file is NOT the unique identifier.
For bibliographic citations please consult the UW-Madison Libraries Citation Research Guide to ensure compliance with appropriate style guidelines.
Accessing Collections
The vast majority of the items in our collections are not online. The Society owns thousands of archival collections viewable in our Archives reading room. To view and conduct research in our collections, visit us in person.
Black Earth Wisconsin, Penco Filling Station
1929
The Penco Filling Station in Black Earth. Wisconsin. Entrances to the ladies rest rooms in the service stations of this period were typically outside the station, while the men's room was inside. ...
Little Dutch Mill Restaurant and Filling Station
1929
Exterior of the Little Dutch Mill restaurant. The restaurant is designed in the style of a windmill. A sign on the lawn of the establishment reads, "ISO=VIS Motor Oil."
Valvoline Service Station
August 22, 1935
Two attendants and several automobiles at the Valvoline gasoline station located at 999 South Park Street in Madison. This station is a good example of "the house with a canopy" style gasoline stat...
Coop Service Station
1939
A serviceman checks the oil of a car at the Madison Co-op Station. During the 1930s the cooperative movement in Wisconsin expanded its rural base to offer products and services to city dwellers suc...
Service Station
1966
Service station located at 601 West Washington Avenue, on the intersection with South Bedford Street. This is the view from South Bedford Street. In the background is the Madison Hardware Company b...