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Publication Information
Physical Description
Collection Information
Copyright Information
W013AJR
WHi 13260
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Digital Collections
Explore more than 100,000 collection items online through the Society’s digital collections. For over two decades, we’ve been scanning, photographing, and digitizing materials from our collections, creating a rich and growing digital archive that brings history closer to you.
The Wisconsin Historical Society offers an ever-growing digital collection. Digitized materials reflect the full range of items in the collections including photographs, letters, newsletters, films, posters, architectural drawings, menus, and ephemera.
Attribution
For a credit line: Wisconsin Historical Society, Creator, Title, Unique Identifier.
The Unique Identifier can be found at the top or bottom of the page for each item. The name of a downloaded file is NOT the unique identifier.
For bibliographic citations please consult the UW-Madison Libraries Citation Research Guide to ensure compliance with appropriate style guidelines.
Accessing Collections
The vast majority of the items in our collections are not online. The Society owns thousands of archival collections viewable in our Archives reading room. To view and conduct research in our collections, visit us in person.
Arian's Tavern
October 6, 1944
Arian's Tavern, 2517 University Avenue. The windows have Venetian blinds, and a Schlitz beer neon sign. At the corner of the building on the right is a "We Serve Fauerbach Beer" sign.
Club Royal
October 6, 1944
Club Royal Tavern, 122 East Washington Avenue, exterior view showing Schlitz Beer sign.
Calvert Window, Madison Liquor and Cigar Store
November 22, 1944
Window display with neon sign at Madison Liquor and Cigar Store, 109 Monona Avenue, featuring Calvert liquor.
Laurel Tavern Window Display
March 3, 1940
Display window of Paul Jones liquor and Blatz Beer neon sign at the Laurel Tavern, located at 2505 Monroe Street.
Cottage Cafe
August 12, 1940
Exterior view of the Cottage Cafe, located at 917 University Avenue.
Neon Sign Display
September 25, 1938
Neon sign display by Capital City Advertising Co., general sign contractors, neon manufacturing sales & service, at the ESBMA (East Side Business Men's Association) Fall Festival.