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Excerpts

"Strides Into the Future"

Image

International Harvester "Dealer News" article "Strides Into the Future" featuring photographs of new dealerships, recently constructed with the IH red pylons and expansive showrooms ("prototype" dealerships). The caption attached to the images reads: "Everywhere in the land, from coast to coast and border to border, the red pylons, the distinctive showrooms, and the well-equipped service areas of the International Harvester dealer stand as landmarks of product, service, and management distinction."

Date Created:
May 1949
Creator:
International Harvester Company

Publication Information

Creator
International Harvester Company
Date Created
May 1949

Physical Description

Format
Image
Dimensions
22 x 31 cm

Collection Information

Call Number
M2001-127, Box 19, p.18

Copyright Information

Copyright Status
IN COPYRIGHT
Rights Holder
Wisconsin Historical Society
Unique ID
W012VXX
Legacy ID
WHi 48268

Image

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Photographs
International Harvester Building

International Harvester Building

1945

View of a red pylon and sign reading: "McCormick-Deering...Parts...Service...International." The red pylon is similar to that used at the company's "prototype" dealerships.

View
Periodicals
"International Harvester World: The Red Pylon... Symbol of Postwar Progress" Article Cover

"International Harvester World: The Red Pylon... Symbol of Postwar Progress" Article Cover

March 1948

The "International Harvester World" title page and cover image for the magazine edition and "International Harvester World: The red pylon... symbol of postwar progress" article written by M.E. Nink...

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Photographs
International Harvester Dealership Parts Department and Showroom

International Harvester Dealership Parts Department and Showroom

1937

Cramped quarters during a modernization project inside the Parts department and showroom of the International Harvester dealership of Marshall Moore. A Farmall F-30 tractor and International D-ser...

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Excerpts
International Harvester Dealer Sign Catalog Cover

International Harvester Dealer Sign Catalog Cover

1950

Front cover of a catalogue of International Harvester dealer signs. Features an illustration of a International Harvester "prototype" dealership building with a red pylon and free-standing letters...

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Photographs
Interior of IH Dealership

Interior of IH Dealership

1944

Showroom floor and service counter of the Brown Tractor Company, an International Harvester dealership. Two men are at the service counter. Advertising posters and banners are posted throughout the...

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Photographs
Interior of IH Dealership

Interior of IH Dealership

1944

Showroom floor and service counter of the Brown Tractor Company, an International Harvester dealership. Two men are at the service counter. Advertising posters and banners are posted throughout the...

View
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