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Kroger Supermarket Opening
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Kroger's Midvale Plaza at 525 South Midvale Boulevard has added features to save time for busy shoppers. There is a clothing counter, shown here, and also a hardware department and health and beauty aids area.
November 18, 1957
Vinje, Arthur M., 1888-1972 (photographer)
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W0122VX
WHi 96601
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Kroger Supermarket Opening
November 18, 1957
Two women relax in the lounge of Kroger's Midvale Plaza, 525 South Midvale Boulevard, while shopping at the supermarket. The lounge is a special feature of this new store.
Kroger Supermarket Opening
November 18, 1957
Exterior view of the Kroger Supermarket opening at 525 South Midvale Boulevard, on the corner of Midvale Boulevard and Tokay Road. The store is departmentalized into fifteen units with similar ite...
Kroger Supermarket Opening
November 18, 1957
Ribbon-cutting ceremony at Madison's newest and largest Kroger supermarket at 525 South Midvale Boulevard. Mayor Ivan Nestigen, center, cuts the ribbon. Onlookers include: Ed Zimpel, 3437 Norwood P...
Kroger Supermarket Opening
November 18, 1957
The new Kroger supermarket at 525 South Midvale Boulevard features a color scheme developed by Howard Ketcham, nationally-known color, lighting, and design engineer. The air-conditioned store has c...
Kroger Supermarket Opening
November 18, 1957
Nine electronically controlled check-out counters will be more efficient in the new Kroger Supermarket. Three persons may use each counter at one time.
Sequoya Branch Library Ground-Breaking
November 23, 1959
Individuals breaking ground for the new Sequoya branch of the Madison Public Library at the Midvale Plaza shopping center. The building is being constructed by the Kroger Company grocery store chai...
