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Digital Collections
Explore more than 100,000 collection items online through the Society’s digital collections. For over two decades, we’ve been scanning, photographing, and digitizing materials from our collections, creating a rich and growing digital archive that brings history closer to you.
The Wisconsin Historical Society offers an ever-growing digital collection. Digitized materials reflect the full range of items in the collections including photographs, letters, newsletters, films, posters, architectural drawings, menus, and ephemera.
Attribution
For a credit line: Wisconsin Historical Society, Creator, Title, Unique Identifier.
The Unique Identifier can be found at the top or bottom of the page for each item. The name of a downloaded file is NOT the unique identifier.
For bibliographic citations please consult the UW-Madison Libraries Citation Research Guide to ensure compliance with appropriate style guidelines.
Accessing Collections
The vast majority of the items in our collections are not online. The Society owns thousands of archival collections viewable in our Archives reading room. To view and conduct research in our collections, visit us in person.
Calvert Window Display, Badger Liquor Shop
October 31, 1946
Display window at Badger Liquor Store, 402 State Street, showing Calvert Liquor, with sign picturing pheasant and gun and the words "If his aim's as good as his taste, I'm leaving now." Also, "Clea...
Calvert Liquor Window Display
October 14, 1948
Calvert Liquor display in the Indian Room window at the Monona Hotel, 114 Monona Avenue. The Madison Theatre marquee is reflected in the window.
Calvert Window, Madison Liquor and Cigar Store
November 22, 1944
Window display with neon sign at Madison Liquor and Cigar Store, 109 Monona Avenue, featuring Calvert liquor.
Calvert Liquor Sign
December 13, 1944
Calvert Liquor sign displayed in the window of the Plymouth Liquor Distributers, 2717 Atwood Avenue, sign reads: "Clear Heads Choose Calvert."
Roma Wine Window Display
October 30, 1946
Roma Wine window display at the Party Port Liquor, 2901 University Avenue.
Calvert Whiskey Display Window
December 13, 1944
Calvert whiskey display window in the Indian Room of the Monona Hotel, 114 Monona Avenue (Martin Luther King Junior Boulevard).
