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Publication Information
Physical Description
Collection Information
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W011ZBU
WHi 20296
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Digital Collections
Explore more than 100,000 collection items online through the Society’s digital collections. For over two decades, we’ve been scanning, photographing, and digitizing materials from our collections, creating a rich and growing digital archive that brings history closer to you.
The Wisconsin Historical Society offers an ever-growing digital collection. Digitized materials reflect the full range of items in the collections including photographs, letters, newsletters, films, posters, architectural drawings, menus, and ephemera.
Attribution
For a credit line: Wisconsin Historical Society, Creator, Title, Unique Identifier.
The Unique Identifier can be found at the top or bottom of the page for each item. The name of a downloaded file is NOT the unique identifier.
For bibliographic citations please consult the UW-Madison Libraries Citation Research Guide to ensure compliance with appropriate style guidelines.
Accessing Collections
The vast majority of the items in our collections are not online. The Society owns thousands of archival collections viewable in our Archives reading room. To view and conduct research in our collections, visit us in person.
Pure Oil Corp. Exhibit
January 24, 1935
Display of Pure Oil Corp. products including Tiolene Motor Oil, and Yale Tires, at the Loraine Hotel by the Capitol Oil Corp.
Capitol Oil Corporation Exhibit
February 12, 1934
Two men stand with the Capitol Oil Corporation display at the Madison Auto Show. The exhibit features "Tiolene Motor Oil," "Bowes Seal Fast," "Purol-Pep gasoline," "General Batteries," and "Yale T...
Fiore Coal & Oil Co. Exhibit
May 2, 1934
Fiore Coal & Oil Company exhibit at Madison Home Show featuring oil burners and Lee tires.
Fiore Coal & Oil Co. Window Display
May 22, 1931
Fiore Coal & Oil Co. window display in the First National Bank building, 905 University Avenue. The window features a model railroad train layout which is a reproduction in miniature of Fiore's pro...
Texaco Bulk Station
July 11, 1930
View of a Texaco bulk station and storage tanks from across the railroad tracks at 919 E. Main Street.
Cities Service Oil Company Products Display
March 17, 1951
Display of Cities Service Oil Company products in the Crystal Ballroom of the Loraine Hotel, 119-125 West Washington Avenue, for a salesmen's meeting: "Dealer Earnings in a Defense Economy."