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Easter Season
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Two nursery employees, Florance Dohm and Angeline Magnasco, examining a blooming plant among the tables full of blooming lilies ready for delivery inside a large greenhouse. The women are employed by Rentschler Floral Company at 2 Highland Avenue.
April 20, 1957
Stein, Edwin
Publication Information
Physical Description
Collection Information
Copyright Information
W011L9P
WHi 137834
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Easter Season
April 20, 1957
Faye Jorgensen is admiring the tall stems and white blossoms of the traditional Easter lily inside a greenhouse.
Rentschler Floral Company Store Interior
September 27, 1948
Interior of Rentschler Floral Company store at the greenhouses, 2 North Highland Avenue, showing cooler, potted plants, and counter.
Easter Lily Display
March 30, 1931
Ruth Jordan standing behind a display of Easter lily plants in Smith-Knox Floral Co. greenhouse, 2023 Sherman Avenue.
Girl with Easter Lily
March 30, 1931
Ruth Jordan holding an Easter lily plant in Smith-Knox Floral Co. greenhouse, 2023 Sherman Avenue.
Easter Season
April 20, 1957
Coloring Easter eggs at their kitchen table are Sherry Svee, age 8, with her mother, Melba Svee, and father Kenneth Svee who is executive director of the Madison Easter Seal Society.
Easter Church-Goers
April 21, 1957
Hundreds of Easter church-goers crowd the intersection of Wisconsin Avenue and Gorham Street on Sunday morning.