100 East Building Listed in the State Register of Historic Places

MILWAUKEE - The Wisconsin Historical Society announces the listing of the 100 East Building in Milwaukee on the State Register of Historic Places. The 35-story building at 100 East Wisconsin Avenue at Water Street was constructed between 1987 and 1989.

The 100 East Building is significant as the best and most important example of a Post-Modern building within downtown Milwaukee. This architectural style was popularized in the late 1970s as architects deliberately shifted away from the minimalist designs of Modernism. Post-Modern buildings typically make clear references to their architectural context, blend traditional and contemporary elements in unexpected ways, and play with scale and proportion in an exaggerated manner.

The 100 East Building was designed by Clark, Tribble, Harris & Li of Charlotte, North Carolina. It is an exaggerated, stylized version of Milwaukee’s historic architecture, especially City Hall and the Pabst Building, Milwaukee’s first skyscraper, which stood on this site from 1891 to 1981. In keeping with Post-Modern tenets, the 100 East Building echoes earlier buildings with its curved parapets, rooflines and towers, and the large round arches at ground level. The light color of the facades references the city’s traditional Cream City brick.

The State Register is Wisconsin's official list of state properties determined to be significant to Wisconsin's heritage. The State Historic Preservation Office at the Wisconsin Historical Society administers both the State Register and National Register in Wisconsin.

Additional information for the 100 East Building is available at

https://www.wisconsinhistory.org/Records/NationalRegister/NR2809

To learn more about the State and National Register programs in Wisconsin, visit: www.wisconsinhistory.org.

About the Wisconsin Historical Society

The Wisconsin Historical Society, founded in 1846, ranks as one of the largest, most active and most diversified state historical societies in the nation. As both a state agency and a private membership organization, its mission is to help people connect to the past by collecting, preserving and sharing stories. The Wisconsin Historical Society serves millions of people every year through a wide range of sites, programs and services. The Wisconsin Historical Foundation, a 501(c)(3) tax exempt organization, receives grants and private contributions benefitting the Wisconsin Historical Society and administers the membership program. For more information, visit www.wisconsinhistory.org.