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Photograph

Old Style Six Pack

Date: 1977
Description: Tanks at the Heileman Brewing Company decorated to look like a six-pack of beer cans.
Book or Pamphlet

International C-50 Truck Brochure

Date: 1936
Description: Cover of an advertising brochure for an International C-50 truck. Features a photograph of men unloading cases of beer from a C-50 truck owned by Miller Br...
Photograph

International A-5 Beer Truck at "A Century of Progress"

Date: 1933
Description: International A-5 beer truck in front of "Streets of Paris" ocean-liner attraction at the "A Century of Progress" Worlds Fair. The truck was owned by Chas ...
Print

7 oz. Holiday Beer Advertising Display Card

Date: 
Description: Die cut, scored advertising display card, of unfolded cardboard, with two pieces glued together. Includes an illustration of a woman pointing to a spot whi...
Book or Pamphlet

Miller Brewing Song Book Page

Date: 1895
Description: Composite art page from a booklet of verses about Miller Beer. Images include a woman at top left who is perhaps working with hops, captioned: "Original Mi...
Print

Louis Schoen's Old Lager, Label

Date: 1944
Description: Label submitted to the state of Wisconsin for trademark registration. "Louis Schoen's Old Beer Lager, Quality has No Substitute, Brewed and Bottled by the ...
Print

Pioneer Beer, Label

Date: 1933
Description: Label submitted to the State of Wisconsin for trademark registration. "Pioneer Lager Beer, Bottled by De Pere Brewing Corp." The label is divided into tria...
Print

Schlitz Atlas-Brau

Date: 
Description: Advertisement for Schlitz Atlas-Brau with Atlas carrying the earth with a Schlitz label on his shoulders. Some text reads, "Ask for Schlitz. The Beer That ...
Photograph

Laurel Tavern Storefront

Date: 08 16 1945
Description: Exterior view of the Laurel Tavern, 2505 Monroe Street. The storefront window contains a display of two Schlitz Beer bottle pyramids, two large bottles of ...
Poster

The Saga of Pabst Blue Ribbon Poster

Date: 1973
Description: An advertising poster for Pabst Blue Ribbon beer. The poster features an image of a young man with a caption reading "our founder," a bottle of Pabst Blue ...
Photograph

Low Cost Drugs

Date: 06 27 1980
Description: Exterior view of a pharmacy advertising "Low Cost Drugs." The building also has a painted advertisement for Pabst Blue Ribbon beer.
Print

Pioneer Beer, Label

Date: 1937
Description: Label submitted to the state of Wisconsin for trademark registration. "Pioneer Beer, G. Weber Brewing Co." Under this in the center is a leaf with the lett...
Photograph

Steinbacher's Saloon

Date: 1915
Description: Exterior view of the bar owned by Rudolph Steinbacher at the corner of 16th Street and St. Paul Avenue. A large sign for Schlitz beer is painted on the wa...
Photograph

Reed's Cafe

Date: 1937
Description: A woman is standing by a cooler with a beer bottle in her hand at Reed's Cafe near a stove and countertop. Original caption states: "McCormick-Deering 6 ca...
Print

America's Dairyland

Date: 
Description: Wisconsin promotional decal with a map of the state, with many cities marked and drawings of some Wisconsin icons: cheese, cows, deer, beer, Wisconsin Dell...
Print

Jingle Jokes for Little Folks

Date: 
Description: Illustration of a little boy wearing a sailor outfit, holding a glass, and leaning against a fence. It was probably used for advertising Hires Root Beer, ...
Drawing

Potosi Beer Advertising

Date: 
Description: Designers colored pencil sketch for roadside billboards for two Potosi Brewing Company labels: Holiday and Alpine. Comments on the design are addressed to ...
Photograph

Wisconsin Pavilion Attractions

Date: 1964
Description: Sign outside the Wisconsin Pavilion at the 1964 World's Fair advertising a steak house, a beer garden, and the world's largest cheese. A portion of the pav...
Photograph

Washing Machines in Industry Building

Date: 
Description: Display of Maytag wringer-type washing machines in the Industry Building at the Wisconsin State Fair. In the background is a display for Miller Beer, 5 cen...
Print

Old Heidelberg, Beer Label

Date: 1926
Description: Label submitted to the State of Wisconsin for trademark registration. "Old Heidelberg Brew, Made under the formula of a famous old German brew, Val. Blatz ...

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