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New Holiday Beer

Date: 1971
Description: Poster of the Potosi Brewing Company, advertising a new holiday beer introduced by the new director of brewing, Joe Tschida. The poster includes his photo...
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Milwaukee's First Bottle House, Beer Label

Date: 1934
Description: Label submitted to the state of Wisconsin for trademark registration. Blue, black and silver art deco-style beer label for Milwaukee's First Bottle House b...
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Schlitz Beer Advertisement

Date: 04 1932
Description: "Here's to Health!", an advertisement for the alcohol-free beer brewed by Schlitz during Prohibition. The advertising touts the product's healthful qualiti...
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Big Boy Beer, Label

Date: 1935
Description: Label submitted to the state of Wisconsin for trademark registration. Depicts a man in a suit holding a bottle of beer. Big Boy was produced by the Hanover...
Photograph

Schlitz Beer Display

Date: 04 18 1945
Description: Schlitz display with four bottles of beer displayed as flowers with sign "Summer Time is Schlitz Time."
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Blatz Advertisment

Date: 
Description: Advertisement for Blatz Private Stock, a "de-alcoholized" beer brewed in Milwaukee during Prohibition. Depicts a couple picnicking near a lake and mountain...
Poster

Adler Brau Ad

Date: 
Description: Promotional poster for Adler Brau showing a can and two bottles of beer on a platter beneath the slogan "Request the best... for Friend & Guest" and above ...
Poster

Pabst Beer Poster

Date: 04 1971
Description: Poster of a woman in fancy clothing, holding a fan, advertising for Pabst Blue Ribbon beer. Caption below reads, "Pabst, Good Old-time Flavor, Since 1844....
Photograph

Silverford's A.I.D. Pharmacy

Date: 1938
Description: A cooler sits in Silverford's A.I.D. Pharmacy surrounded by advertisements, seeds, hygiene products, and magazines. A sign above the cooler reads "Our Beer...
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Blatz Wiener Beer Advertisement

Date: 1905
Description: An advertisement for Blatz Wiener beer featuring two well-dressed men and two women seated at a restaurant table drinking Blatz Beer. There is a potted pla...
Photograph

Fauerbach Centennial Brew

Date: 12 01 1953
Description: A six-pack of Fauerbach Centennial Brew bottles on top of a case of the same beer. The brand "Fauerbach CB" is seen on the packaging.
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Golden Glow, Beer Label

Date: 1933
Description: Label submitted to the State of Wisconsin for trademark registration. "Blumer's Golden Glow Beer, 'It's the After Glow', Blumer Products Co." The center of...
Poster

The Saga of Pabst Blue Ribbon Poster

Date: 1973
Description: An advertising poster for Pabst Blue Ribbon beer. The poster features an image of a young man with a caption reading "our founder," a bottle of Pabst Blue ...
Drawing

Potosi Beer Advertising

Date: 
Description: Designers colored pencil sketch for roadside billboards for two Potosi Brewing Company labels: Holiday and Alpine. Comments on the design are addressed to ...
Photograph

Reed's Cafe

Date: 1937
Description: A woman is standing by a cooler with a beer bottle in her hand at Reed's Cafe near a stove and countertop. Original caption states: "McCormick-Deering 6 ca...
Photograph

Floyd Kaylor Restaurant

Date: 1937
Description: A woman is filling a glass from a faucet mounted on a McCormick-Deering 6 can cooler in the Floyd Kaylor Restaurant. Three people are sitting at a counter ...

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