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Photograph

Oscar Mayer Freight Car

Date: 08 04 1931
Description: Oscar Mayer refrigerated railroad freight car with "Oscar Mayer's Meats of Good Taste" advertisement on the side.
Photograph

Wisconsin Cheese Billboard

Date: 09 28 1942
Description: Highway billboard advertising Wisconsin cheese for the Department of Agriculture and Markets.
Photograph

Beechnut Gum Girls

Date: 1935
Description: Beechnut Gum girls, posed in front of an automobile, promoting the product for a national advertising campaign.
Photograph

Real Estate Values Sign

Date: 
Description: A sign in Nakoma detailing real estate values, which reads "If you are going to build, note these facts..."
Photograph

Rhythm Girls

Date: 06 25 1932
Description: Fanchon and Mario "Rhythm Girls" posing in front of an A&W Root Beer. They are standing in a line and holding mugs of root beer.
Print

Fauerbach's Brewery Sign

Date: 1884
Description: A sign for Fauerbach's Brewery depicting a young woman and the brewery.
Photograph

World's Largest Tire

Date: 11 02 1930
Description: Group of people, including dwarfs and midgets, posing with "the worlds largest tire" in front of the RKO Orpheum Theatre as part of a promotion for Goodyea...
Photograph

Millard's Tavern

Date: 07 29 1955
Description: Millard's Tavern, 504 East Wilson Street with Fauerbach CB beer sign and "Bobby Hodges radio & TV star, Every Friday Night." Also shows Marty's Sandwich Sh...
Photograph

Olsen and Johnson Posing with Streetcar

Date: 04 15 1932
Description: Comedians Ole Olsen and "Chic" Johnson, called "the mirth provokers of a nation," posing in front of a streetcar that displays an advertisement for their "...
Photograph

Hommels Cooking School

Date: 11 24 1933
Description: View from center aisle of Hommel's Cooking School set up on the Parkway Theater stage, 6-10 W. Mifflin Street. Displayed is a layout of the cooking demonst...
Photograph

White Cross Pharmacy Soda Fountain

Date: 12 29 1947
Description: Interior view of the White Cross Pharmacy Soda Fountain, 920 East Johnson Street.
Photograph

Promotional China Display

Date: 10 28 1935
Description: Promotional display of Salem china, Tricorne pattern, in the lobby of the Eastwood Theatre, 2090 Atwood Avenue. The sign reads: "China Night Every Tuesday ...
Photograph

Fauerbach Brewery

Date: 08 12 1931
Description: Fauerbach Brewery on the right, at 651-653 Williamson Street. Looking northeast along Williamson Street is the Madison Drug Co., 654 Williamson Street, Int...
Photograph

Building exterior of Marshall Erdman and Associates

Date: 
Description: Building exterior showing Marshall Erdman and Associates.
Print

Madison Hospital

Date: 1890
Description: Advertisement for Madison Hospital, 413-415 South Baldwin Street. Also known as the Gill & Boyd Hospital, opened in 1889 and existed for just a few years.
Photograph

Down Monona Drive

Date: 09 30 1933
Description: A gas station in a Trachte building on the corner of Highway 51 (Monona Drive) and Highway 30 (Cottage Grove Road). "Johnson Gasoline," and "Defiance Spark...
Photograph

Labor Works For Highway Safety

Date: 1969
Description: Three men, including Governor Patrick J. Lucey, pose in front of a sign that reads: "Labor Works For Highway Safety. Make Labor Day Weekend A Safe, Pleasan...
Photograph

Madison Oriental Rug Company

Date: 11 20 1927
Description: Oriental rug business owned by Solomon Gulessarian at 319 State Street. The Palace Barber Shop is next door on the right.
Photograph

Fall Festival Entertainers

Date: 09 08 1930
Description: Four women are playing banjos in the McVicar Photo Service Booth at the 1930 East Side Businessman's Association (ESBMA) Fall Festival.
Photograph

Elks Cross Country Car

Date: 06 03 1931
Description: Elks Magazine purple and white free wheeling Studebaker President 8 roadster convertible parked in front of the Elks Club, 120-124 Monona Avenue. The car's...

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