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Photograph

Interior of Store

Date: 05 03 1949
Description: Store interior with two men and two boys looking at baseball bats.
Photograph

Buying Shotgun Shells

Date: 08 14 1944
Description: People lined up in front of Berg Sporting Goods Store, 2123 Atwood Avenue, to buy shotgun shells which were scarce due to World War II. Also shows Modern ...
Photograph

Buying Shotgun Shells

Date: 09 15 1944
Description: Slightly elevated view of customers standing in line on the sidewalk waiting to purchase shotgun shells at Berg Sporting Goods Store, 2123 Atwood Avenue. O...
Photograph

Inside Berg Sporting Goods Store

Date: 09 15 1944
Description: Three men and one salesman looking at duck decoys and buying shotgun shells inside Berg Sporting Goods Store, 2123 Atwood Avenue.
Photograph

Officers of Scout Leaders Club

Date: 09 28 1944
Description: Officers of the Scout Leaders Club learning to build fires, making tin can stoves, and using outdoor equipment. Left to right are: Mrs. Eldred Tygum (Willn...
Photograph

Gun Rack

Date: 10 30 1946
Description: Horizontal gun rack located on a closet shelf taken for the R.L. Kulzick Advertising Agency, 409 East Washington Avenue.
Photograph

Fishing Tackle and Fishing Rod Rack

Date: 10 30 1946
Description: Fishing tackle box and fishing rod rack located on a closet shelf, taken for R.L. Kulzick Advertising Company, 409 East Washington Avenue.
Photograph

Wisconsin Felton Sporting Goods Window Display

Date: 03 17 1947
Description: Wisconsin Felton Sporting Goods window display of state map and pairings chart for 1947 State Basketball Tournament. "Welcome State Tournament Fans."
Photograph

Wisconsin Felton Sporting Goods Window Display

Date: 03 17 1947
Description: Wisconsin Felton Sporting Goods window display for 1947 State Basketball Tournament. "Welcome State Tournament Fans."
Photograph

Baseball Window Display

Date: 04 09 1948
Description: Wisconsin-Felton Sporting Goods, 29 W. Main Street, display window featuring National Baseball Week April 3-10.
Photograph

Leo A. Peterson and William H. Kelly, Felton Sporting Goods

Date: 07 20 1948
Description: Leo A. Peterson, 2135 East Mifflin Street, at left, and William H. Kelly, 127 West Wilson Street, right, newly appointed vice-presidents of the Wisconsin-F...
Photograph

Berg's Sporting Goods Window

Date: 12 11 1948
Description: Berg's Sporting Goods window at the corner of 2123 Atwood Avenue and Division Street, featuring Thompson boats and Evinrude motors.
Photograph

Madison Capitol Square Storefronts on Main Street

Date: 08 01 1949
Description: Refurbished store fronts along West Main Street at the corner of South Carroll Street. The building occupied by Walk-Over Shoe Store and Forbes-Meagher Mus...
Photograph

Madison Capitol Square Storefronts on Main Street

Date: 08 05 1949
Description: Looking down South Carroll Street at the corner of West Main Street on Madison's Capitol Square. The corner building is the Blied Building which had two fl...
Photograph

Fisherman Roy "Chubby" Goodlad

Date: 04 15 1950
Description: Fisherman Roy "Chubby" Goodlad is shown at the open trunk of his car loading in fishing poles, a tackle box, and hip waders in preparation for the opening ...
Photograph

Madison Golf Course Manager

Date: 04 19 1950
Description: Tony Mierswa, the Maple Bluff Country Club professional, standing in the clubhouse near rows of golf clubs stored against the walls.
Photograph

YWCA Camp for Working Girls

Date: 06 01 1950
Description: Four young working women who plan to attend the YWCA camp for working girls on Lake Mendota 12 miles from the Capitol are pictured, left to right, with a s...
Photograph

Madison Invitational Softball Tournament Awards

Date: 06 26 1950
Description: A display shows various merchandise awards which players will compete for in the Madison Invitational Sofball Tournament. Pictured are jackets, a wrist wa...
Photograph

Korean War Opinion Poll

Date: 06 27 1950
Description: Journalist John Prindle, right, conducting an on-the-street interview with W.H. Kelly, a sporting goods dealer and Navy veteran, about his opinions on the ...
Photograph

University of Wisconsin Dames Club

Date: 11 29 1950
Description: Five members of the Dames Club posing with sports equipment that depict activities the club will be involved in during the upcoming year. The Dames Club is...

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