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Photograph

View Northwest from Exposition Building

Date: 1874
Description: Stereograph of elevated view looking northwest from Exposition Building. There is a church on a street corner on the left, and the Best Brewing Company in ...
Photograph

Schlitz Palm Garden

Date: 07 03 1896
Description: Elevated view of waiters and customers in the Schlitz Palm Garden. The idea of the garden was borrowed from Germany where beer gardens were common. It open...
Photograph

Schlitz Brew House

Date: 
Description: View of the brew house of the Joseph Schlitz Brewing Company. A man is standing in the background.
Print

Schlitz Beer Advertisement

Date: 04 1932
Description: "Here's to Health!", an advertisement for the alcohol-free beer brewed by Schlitz during Prohibition. The advertising touts the product's healthful qualiti...
Photograph

Walter Brewery Bottling Plant

Date: 
Description: Bottling plant employees of the George Walter Brewery. The Walter Brewery closed in 1972.
Print

Advertisement for Pabst Blue Ribbon Beer

Date: 1940
Description: Advertisement produced for Pabst Blue Ribbon beer featuring a man wearing a suit and hat, supposedly at a sports event, excitedly holding a cup of beer. Th...
Photograph

Miller Brewery

Date: 1977
Description: Miller Brewery taken as part of a project to document the Wisconsin brewing industry.
Photograph

Old Style Six Pack

Date: 1977
Description: Tanks at the Heileman Brewing Company decorated to look like a six-pack of beer cans.
Photograph

Downtown Street

Date: 
Description: A downtown Milwaukee street with beer wagon, pedestrians, a bicyclist, and a horse-drawn wagon loaded with beer barrels.
Photograph

Adam Schumacher

Date: 
Description: Portrait of Adam Schumacher. His family operated the Potosi Brewery through several generations.
Photograph

Potosi Brewery

Date: 1902
Description: Exterior view of the bottling works of the Potosi Brewery built in 1902. A group of men stand near the front entrance.
Photograph

The Schumachers of Potosi

Date: 
Description: Informal picture taken in a bar in Potosi, at which are standing five cousins who operated the Potosi Brewery. They are left to right: Adolph Schumacher, ...
Photograph

Brewery Tour

Date: 
Description: Tour of the Potosi Brewery.
Photograph

Potosi Beer Delivery Truck

Date: 07 1968
Description: Delivery truck of the Potosi Brewing Co., highlighting two of its labels: Alpine Lager Beer and Wisconsin Holiday Beer.
Print

New Holiday Beer

Date: 1971
Description: Poster of the Potosi Brewing Company, advertising a new holiday beer introduced by the new director of brewing, Joe Tschida. The poster includes his photo...
Drawing

Potosi Beer Advertising

Date: 
Description: Designers colored pencil sketch for roadside billboards for two Potosi Brewing Company labels: Holiday and Alpine. Comments on the design are addressed to ...
Photograph

Fauerbach Brewing Company

Date: 1900
Description: An architectural rendering of the Fauerbach Brewing Company.
Photograph

Beer Delivery

Date: 09 03 1955
Description: Miller delivery man carrying a keg of Miller Beer on his shoulder.
Photograph

Portrait of Fred Pabst

Date: 
Description: "Pabst, Frederick (Mar. 28, 1836-Jan. 1, 1904), brewer, business executive, b. Thuringia, Germany. He migrated with his parents to the U.S. and to Milwauke...
Photograph

An Early P&H Hoist Crane in Brewery

Date: 
Description: Interior view of Pawling & Harnischfeger hoist cranes in a Schlitz brewery where men are working with beer barrels.

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