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Photograph

The Schumachers of Potosi

Date: 
Description: Informal picture taken in a bar in Potosi, at which are standing five cousins who operated the Potosi Brewery. They are left to right: Adolph Schumacher, ...
Photograph

Brewery Tour

Date: 
Description: Tour of the Potosi Brewery.
Photograph

Potosi Beer Delivery Truck

Date: 07 1968
Description: Delivery truck of the Potosi Brewing Co., highlighting two of its labels: Alpine Lager Beer and Wisconsin Holiday Beer.
Print

New Holiday Beer

Date: 1971
Description: Poster of the Potosi Brewing Company, advertising a new holiday beer introduced by the new director of brewing, Joe Tschida. The poster includes his photo...
Drawing

Potosi Beer Advertising

Date: 
Description: Designers colored pencil sketch for roadside billboards for two Potosi Brewing Company labels: Holiday and Alpine. Comments on the design are addressed to ...
Photograph

Fauerbach Brewing Company

Date: 1900
Description: An architectural rendering of the Fauerbach Brewing Company.
Photograph

A "Beer-Bar" at a Displaced Persons Camp

Date: 
Description: Refugees patronizing a "beer-bar," run by invalids at a Displaced Persons camp in Germany.
Photograph

Refugees at a Displaced Persons Camp Celebrate a Soccer Victory

Date: 
Description: Refugees at a Displaced Persons camp celebrate a soccer victory over another D.P. camp team; Germany. Saul Sorrin was interviewed as part of the Wiscons...
Poster

The Great Fire Engine Race of America

Date: 05 1972
Description: Poster publicizing The Great Fire Engine Race of America, over Memorial Day Weekend held in Prarie Du Chien, Wisconsin. Event was co-sponsored by Ward La F...
Photograph

Beer Delivery

Date: 09 03 1955
Description: Miller delivery man carrying a keg of Miller Beer on his shoulder.
Photograph

Man Pouring Tivoli Beer

Date: 1935
Description: A man is sitting at a table holding a cigarette in one hand and pouring a bottle of Tivoli pilsner beer into a glass with the other. Original caption reads...
Drawing

Nitty Gritty Beer Special Sign

Date: 
Description: Sign advertising for 15 cent tap beers at the Nitty Gritty bar in Madison, Wisconsin. Shows a cartoon of a drunk bugler, playing taps while drinking a pint...
Photograph

Man with Beer Bottles in Tavern

Date: 1937
Description: A man holds two bottles of beer on top of a cooler. A clock is on the wall with a sign that reads: "No Beer Sold After Midnite." Original caption states: "...
Photograph

Reed's Cafe

Date: 1937
Description: A woman is standing by a cooler with a beer bottle in her hand at Reed's Cafe near a stove and countertop. Original caption states: "McCormick-Deering 6 ca...
Photograph

Floyd Kaylor Restaurant

Date: 1937
Description: A woman is filling a glass from a faucet mounted on a McCormick-Deering 6 can cooler in the Floyd Kaylor Restaurant. Three people are sitting at a counter ...
Photograph

Silverford's A.I.D. Pharmacy

Date: 1938
Description: A man stands by a cooler with a bottle of Pabst beer in his hand. Bottles and cans of beer are along the wall behind him. On the right is a magazine stand ...
Photograph

Silverford's A.I.D. Pharmacy

Date: 1938
Description: A cooler sits in Silverford's A.I.D. Pharmacy surrounded by advertisements, seeds, hygiene products, and magazines. A sign above the cooler reads "Our Beer...
Photograph

Clyde Cockershaw's Bar

Date: 1938
Description: A McCormick-Deering ten can cooler sits underneath a counter next to the soda faucets at Clyde Cockershaw's Bar. In the background are advertisements for a...
Photograph

A.J. Brandehoff

Date: 1938
Description: Gilbert John Brandehoff is leaning over to open a bottle of Diehl beer with a bottle opener that is mounted on a McCormick-Deering cooler. A woman is stand...
Photograph

De Luxe Beverage Cooler

Date: 1941
Description: 52 beverage cases demonstrate the daily capacity of City Coffee Shop's De Luxe cooler. Two women stand behind the counter on the right. Crates include cont...

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