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Schlitz Beer Label

Date: 
Description: Label, cut in the shape of a parallelogram, for a bottle of Schlitz beer bearing the Schlitz insignia and the slogan: "The beer that made Milwaukee famous....
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Schlitz Palm Garden

Date: 07 03 1886
Description: An interior view of the Schlitz Palm Garden, which was located on North 3rd Street, south of West Wisconsin Avenue. This image includes a drawing of a wait...
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Pabst Brewing Company Advertisement

Date: 1891
Description: Advertisement from the 1890-91 Madison City Directory. Includes Mayer's Saloon, and Pabst Bohemian keg beer, and a depiction of the brewery.
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Blatz Advertisment

Date: 
Description: Advertisement for Blatz Private Stock, a "de-alcoholized" beer brewed in Milwaukee during Prohibition. Depicts a couple picnicking near a lake and mountain...
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Schlitz Beer Advertisement

Date: 04 1932
Description: "Here's to Health!", an advertisement for the alcohol-free beer brewed by Schlitz during Prohibition. The advertising touts the product's healthful qualiti...
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Advertisement for Pabst Blue Ribbon Beer

Date: 1940
Description: Advertisement produced for Pabst Blue Ribbon beer featuring a man wearing a suit and hat, supposedly at a sports event, excitedly holding a cup of beer. Th...
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New Holiday Beer

Date: 1971
Description: Poster of the Potosi Brewing Company, advertising a new holiday beer introduced by the new director of brewing, Joe Tschida. The poster includes his photo...
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Milwaukee Brewers Pocket Schedule

Date: 1970
Description: Unfolded, tri-fold, Milwaukee Brewers pocket schedule with Owgust, the "barrel man" logo, Pabst Beer ad, and County Stadium seating chart.
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America's Dairyland

Date: 
Description: Wisconsin promotional decal with a map of the state, with many cities marked and drawings of some Wisconsin icons: cheese, cows, deer, beer, Wisconsin Dell...
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Bock Beer, Label

Date: 
Description: Bock beer label featuring a drawing of a goat's head, wheat or barley stalks, and hops. Bock was brewed and bottled by the Kurth Company of Columbus, Wis.
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Beer Is Back

Date: 1933
Description: Card advertising the return of beer for sale at the end of Prohibition. The card offered free delivery of Blatz Old Heidelberg brew to all parts of Madison...
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Brewmaster's Pub Napkin

Date: 
Description: Napkin from Brewmaster's Pub in Kenosha advertising itself as the Midwest's first brew pub. The graphic on the napkin includes a beer stein and a stalk of ...
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Oconto Beer Label

Date: 
Description: Oconto Beer Label brewed by Oconto Brewing Company. The company logo is a crowned shield with the letters "O B Co" flanked by stalks of wheat.
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Oshkosh Brewing Co. Billhead

Date: 
Description: Billhead of the Oshkosh Brewing Company, in business from 1894-1971, with the company trademark of a waist-up view of Chief Oshkosh wearing a jacket and bo...
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Oshkosh Brewing Co. Letterhead

Date: 
Description: Letterhead of the Oshkosh Brewing Company, active from 1894-1971, with the company trademark of a waist-up view of Chief Oshkosh wearing a jacket, a banded...
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Star Brewery Billhead

Date: 
Description: Billhead of Star Brewery of Appleton, Wisconsin, with an elevated three-quarter view of the brewery and surrounding streets and buildings. On the right sid...
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Geo Walter Brewing Co. Letterhead

Date: 
Description: Letterhead of the George Walter Brewing Company of Appleton, Wisconsin, brewers of Adler Bräu and export beers. On the left is a full-color image of a bott...
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Chilton Branch of Falk Jung & Borchert Brewing Company Letterhead

Date: 
Description: Letterhead of the Chilton Branch of the Falk Jung & Borchert Brewing Company, headquartered in Milwaukee, Wisconsin. It includes, on the left, an elevated ...
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G. Heileman Brewing Co. Memohead

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Description: Memohead of the G. Heileman Brewing Company of La Crosse, Wisconsin, manufacturers of keg and bottled beer, with an elevated view of the brewery complex, i...
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John Gund Brewing Co. Letterhead

Date: 
Description: Letterhead of the John Gund Brewing Company of La Crosse, Wisconsin, with an elevated view of the brewery complex on the left. On the right is the company ...

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