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Photograph

Brewery Wagons Delivering Beer

Date: 
Description: Brewery wagons loaded with beer barrels in foreground of the Potosi Brewery.
Photograph

Potosi Brewery Employees

Date: 1900
Description: Brewery employees, many of them from the Schumacher family, posing with barrels outside the brewery.
Print

Schlitz Beer Advertisement

Date: April 1932
Description: "Here's to Health!", an advertisement for the alcohol-free beer brewed by Schlitz during Prohibition. The advertising touts the product's healthful qualiti...
Photograph

Potosi Brewery

Date: 1886
Description: Exterior view of the Potosi Brewery at about the time Adam Schumacher took over the operation. Children and adults can be seen near a fence and in horse-dr...
Photograph

Potosi Panorama

Date: 
Description: Panoramic view showing, on the left, the bottling plant and the stables, and on the right, the Potosi Brewery itself. Groups of men are standing on the sid...
Photograph

Potosi Brewery Workers

Date: 1920
Description: A group of Potosi Brewery employees inside the brewery.
Photograph

Potosi Brewery

Date: 
Description: The Potosi Brewery. Men can be seen standing in front of the building, and driving horse-drawn vehicles.
Photograph

Adam Schumacher

Date: 
Description: Portrait of Adam Schumacher. His family operated the Potosi Brewery through several generations.
Photograph

Potosi Brewery

Date: 1902
Description: Exterior view of the bottling works of the Potosi Brewery built in 1902. A group of men stand near the front entrance.
Photograph

The Schumachers of Potosi

Date: 
Description: Informal picture taken in a bar in Potosi, at which are standing five cousins who operated the Potosi Brewery. They are left to right: Adolph Schumacher,...
Photograph

Brewery Tour

Date: 
Description: Tour of the Potosi Brewery.
Photograph

Potosi Beer Delivery Truck

Date: July 1968
Description: Delivery truck of the Potosi Brewing Co., highlighting two of its labels: Alpine Lager Beer and Wisconsin Holiday Beer.
Print

New Holiday Beer

Date: 1971
Description: Poster of the Potosi Brewing Company, advertising a new holiday beer introduced by the new director of brewing, Joe Tschida. The poster includes his photo...
Drawing

Potosi Beer Advertising

Date: 
Description: Designers colored pencil sketch for roadside billboards for two Potosi Brewing Company labels: Holiday and Alpine. Comments on the design are addressed to...
Print

Oconto Beer Label

Date: 
Description: Oconto Beer Label brewed by Oconto Brewing Company. The company logo is a crowned shield with the letters "O B Co" flanked by stalks of wheat.
Photograph

Potosi Bottling House

Date: 
Description: A group of men standing outside the Potosi Brewing Company bottling house. Next to the brick building is a barn that served as the brewery's stables.
Photograph

Potosi Brewery Stables

Date: 
Description: Group portrait of men and boys pictured with horses outside a barn. The stables served the Potosi Brewing Company. On the far left a man is seated in a car...
Print

7 oz. Holiday Beer Advertising Display Card

Date: 
Description: Die cut, scored advertising display card, of unfolded cardboard, with two pieces glued together. Includes an illustration of a woman pointing to a spot whi...

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