Property Record
424 MAIN ST
Architecture and History Inventory
| Historic Name: | NEISNER BROTHERS BUILDING |
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| Other Name: | HAAG'S PHARMACY |
| Contributing: | No |
| Reference Number: | 11067 |
| Location (Address): | 424 MAIN ST |
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| County: | Racine |
| City: | Racine |
| Township/Village: | |
| Unincorporated Community: | |
| Town: | |
| Range: | |
| Direction: | |
| Section: | |
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| Year Built: | 1940 |
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| Additions: | |
| Survey Date: | 1979 |
| Historic Use: | large retail building |
| Architectural Style: | Art Deco |
| Structural System: | |
| Wall Material: | Terra Cotta |
| Architect: | |
| Other Buildings On Site: | |
| Demolished?: | Yes |
| Demolished Date: | 1993 |
| National/State Register Listing Name: | Old Main Street Historic District |
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| National Register Listing Date: | 8/11/1987 |
| State Register Listing Date: | 1/1/1989 |
| National Register Multiple Property Name: |
| Additional Information: | This building was demolished. Damaged by fire 8/91. The remodelled facade is a good and typical example of the glazed, polychromed, terra-cotta facing of the period. Used as a modernizing cover-up, this superficial treatment features art-deco geometric ornament, polished granite wainscoting, and nickel-plated picture window frames. Also typical of the period is the stores name, "Neisner's", set in the entrance-way terrazzo in metal. GEOMETRIC STRING COURSE ALONG PARAPET SIMILAR TO KAISER'S STOREFRONT (218 6TH ST) BY FRANK F. HOFFMAN. COMPLETELY ALTERED 1ST FLR FRONT. NEISEN BROTHERS ARRIVED IN RACINE IN 1927 AND LEFT IN 1971. |
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| Bibliographic References: | Old Main Street Historic District Walking Tour Guide, 1990 |
| Wisconsin Architecture and History Inventory, State Historic Preservation Office, Wisconsin Historical Society, Madison, Wisconsin |