"Presenting the Key Design for the Dealer's Base of Operations" | Magazine or Periodical | Wisconsin Historical Society

Magazine or Periodical

"Presenting the Key Design for the Dealer's Base of Operations"

"Presenting the Key Design for the Dealer's Base of Operations" | Magazine or Periodical | Wisconsin Historical Society
The cover page for International Harvester's "Store Technics" September to October edition of magazines and newsletters. The article titled "Presenting the Key Design for the Dealer's Base of Operations," features an image of a prototype building for the International Harvester's farm equipment, trucks, tractors, parts and service locations.
DESCRIPTION
The cover page for International Harvester's "Store Technics" September to October edition of magazines and newsletters. The article titled "Presenting the Key Design for the Dealer's Base of Operations," features an image of a prototype building for the International Harvester's farm equipment, trucks, tractors, parts and service locations.
RECORD DETAILS
Image ID:48184
Creation Date: September 1944
Creator Name:International Harvester Company
City:
County:
State:
Collection Name:International Harvester Company magazines and newsletters, 1909-1984
Genre:Magazine or Periodical
Original Format Type:prints, photomechanical
Original Format Number:M2007-106, Box 1
Original Dimensions:8 x 11 inches
ADDITIONAL INFORMATION
The article is consistent with other articles referring to International Harvester's move to universalize the style of their dealerships, nationally and internationally, and use innovative design techniques to utilize all the space in the building for the monetary progress of the company and benefit of each location's customers. International Harvester also sought to unify their look to symbolize the progression of the U.S. during and after World War II.
SUBJECTS
Architectural rendering
Commercial buildings
Periodicals
Agricultural machinery industry
Storefronts
Stores, Retail

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Reference Details
Location:Wisconsin Historical Society Archives, 4th Floor, Madison, Wisconsin

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