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International Truck Advertising Proof
| Advertising proof created by Young and Rubicam for the International Harvester Company. Features a color photograph of an International truck and a photograph of broken truck axles with the text: "We broke these truck axles in the lab to save you the big money on the job!" |
| Image ID: | 41757 |
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| Creation Date: | 03 1956 |
| Creator Name: | Young and Rubicam |
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| Collection Name: | Young and Rubicam motor truck advertising proof books, 1938-1970 |
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| Original Format Type: | prints, photomechanical |
| Original Format Number: | MCC MSS 14Z, box 5 |
| Original Dimensions: | 13 x 15.25 inches |
| The Saturday Evening Post, March 31, 1956 |
| Advertising |
| Trucks |
| Automobile industry and trade |
| This image is issued by the Wisconsin Historical Society. Use of the image requires written permission from the staff of the Collections Division. It may not be sold or redistributed, copied or distributed as a photograph, electronic file, or any other media. The image should not be significantly altered through conventional or electronic means. Images altered beyond standard cropping and resizing require further negotiation with a staff member. The user is responsible for all issues of copyright. Please Credit: Wisconsin Historical Society. |
| Location: | Wisconsin Historical Society Archives, 4th Floor, Madison, Wisconsin |
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