<i>Call of the Open Road</i> | Book or Pamphlet | Wisconsin Historical Society

Book or Pamphlet

Call of the Open Road

<i>Call of the Open Road</i> | Book or Pamphlet | Wisconsin Historical Society
Front and back cover of the <i>Call of the Open Road</i>, an annual publication of the Milwaukee Journal Tour Department based on its regular columns of motoring information.  The publication and the travel services of the Journal were addressed not only to Wisconsin motorists, but particularly to out of state tourists for whom the automobile and the state's "unsurpassed" highway system was making Wisconsin's "summer playland" more accessible.  "Touring is a delight, and the automobile is the most popular means of transportation," the guide states.  In addition to guides and free information provided to motorists, the Journal also encouraged the development of a good highway system by competition among the patrolmen who maintained the state's unpaved roads.
DESCRIPTION
Front and back cover of the Call of the Open Road, an annual publication of the Milwaukee Journal Tour Department based on its regular columns of motoring information. The publication and the travel services of the Journal were addressed not only to Wisconsin motorists, but particularly to out of state tourists for whom the automobile and the state's "unsurpassed" highway system was making Wisconsin's "summer playland" more accessible. "Touring is a delight, and the automobile is the most popular means of transportation," the guide states. In addition to guides and free information provided to motorists, the Journal also encouraged the development of a good highway system by competition among the patrolmen who maintained the state's unpaved roads.
RECORD DETAILS
Image ID:41273
Creation Date: 1922
Creator Name:Unknown
City:
County:
State:Wisconsin
Collection Name:Map Collection
Genre:Book or Pamphlet
Original Format Type:prints, photomechanical
Original Format Number:B GZ902 M 1922
Original Dimensions:10.5 x 10.5 inches
SUBJECTS
Information services
Automobile driving
Travel
Men
Women
Clothing and dress
Hats
Coats
Roads
Trees
Mountains

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